“Rather Than Toil In The Field Himself, The Farmer Of The Future Uses Television”

An excellent paleofuture find by Smithsonian Magazine is this 1931 advertisement from an agricultural periodical that imagined a high-tech future for farming. The opening:

“The March 1931 issue of The Country Gentleman magazine included this advertisement for Timken bearings. With the bold headline ‘100 YEARS AHEAD’ the ad promises that the farmer of the future may be unrecognizable — thanks to Timken bearings, of course. Our farmer of tomorrow wears a suit to work and sits at a desk that looks oddly familiar to those of us here in the year 2012. We’ve looked at many different visions of early television, but this flat panel widescreen display really stands out as exceptionally visionary. Rather than toil in the field himself, the farmer of the future uses television (something more akin to CCTV than broadcast TV) and remote controls to direct his farm equipment.”