Rhett McLaughlin

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The great kottke.org pointed me in the direction of a TV ad that genius filmmaker Errol Morris has identified as the best commercial he’s ever seen. It’s a local spot for Alabama proprietor Robert Lee’s Cullman Liquidation Center, which sells used mobile homes. It was created by Rhett & Link, the North Carolina-based multimedia comedy duo comprised of Rhett McLaughlin and Link Neal. I don’t know how many double-wides the commercial has moved off the lot, but it certainly is attention-grabbing. And the family members seem ready-made for their own reality show.

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