Marcus Wohlsen

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From Marcus Wohlsen’s Wired piece about the potential for an automated version of the Cynk penny-stock fiasco, the bloodless machines not yet able to decipher the language of human irrationality:

“That said, Cynk’s rise probably has less to do with a software glitch and more with a bug in human programming that blinds some people to the myth of a free lunch. Given the low volume of trading in Cynk shares—fewer than 400,000 shares yesterday, with a closing price of $13.90 per share—no one made or lost a whole lot of money, at least not by Wall Street standards. The winners and losers likely were typical penny stock hustlers, day traders chasing small jumps and drops. A few might have thought Cynk was the white whale they’d been chasing all along, and some of them may have landed it.

But the potential for an automated version of that kind of quick-buck thinking is there. After all, high-frequency trading, as revealed by Michael Lewis and others, is a similar kind of arbitrage, just at much faster speeds and informed by microseconds of insider knowledge that come from hardwired connections to the stock exchanges. While most high-frequency trading remains grounded in statistical analyses of patterns in the markets themselves, the AP Twitter hack example shows trading firms are letting their machines comb social media and the news in search of competitive advantage.

The problem is that computers still aren’t smart enough to parse the complexities of human communications in a way that makes them reliable arbiters of what news is actually worth trading on.”

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A place where Wish Lists comes true, the Amazon fulfillment center is chiefly guided by intelligence that’s artificial. And that will only become truer with each passing year. From Marcus Wohlsen’s Wired article which peeks inside Bezos’ humming Phoenix warehouse:

Through the engineering of its fulfillment centers, Amazon has built the world’s most nimble infrastructure for the transfer of things, a logistics platform that dramatically amplifies any one person’s ability to move matter to anyone else. As Amazon expands that capacity to include its own trucks and someday flying drones, the physical reach it can offer other businesses extends even further. Much in the way cloud services and the data centers that house them have become the foundation of doing business online, Amazon’s fulfillment centers have the potential to become the networked hubs of the consumer economy, the biggest of big boxes that free up businesses to focus on making things rather than moving them.

An Overarching Brain

Entering the fulfillment center in Phoenix feels like venturing into a realm where the machines, not the humans, are in charge. Also known by the codename PHX6, the place radiates a non-human intelligence, an overarching brain dictating the most minute movements of everyone within its reach.

At 1.2 million square feet, PHX6 consists of two fulfillment operations working as mirror images of one another, a redundancy that lets the FC scale up or down in response to rising and falling demand. A central mezzanine provides panoramic views of both sides of the warehouse, the back walls obscured in the distance. An impossible-to-trace web of conveyor belts and rollers shuttle the ubiquitous yellow totes–the basic logistical units of an Amazon FC–from one point to another, filled with goods destined for warehouse shelves or for customers.

Also known by the codename PHX6, the place radiates a non-human intelligence, an overarching brain dictating the most minute movements of everyone within its reach.”

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Biospheres have been built in the seemingly endless sands of deserts–and not necessarily successfully–but it speaks to the vast wealth and grand schemes of today’s Big Tech that Amazon is realizing such dreams in an urban center. From Marcus Wohlsen at Wired:

“In case you doubted that the 21st century as envisioned by past generations’ pulp futurists had arrived, check out the biospheres Amazon has proposed to anchor its new Seattle headquarters.

Architectural firm NBBJ unveiled the drawings this week to mixed reviews from a city design board, The Seattle Times reported. The three glass-and-steel bubbles would include five floors of work space and would be large enough to house ‘mature trees.’

The idea behind the domes seems to be to give Amazon employees a flexible, engaging place to gather, in keeping with the prevailing tech industry notion that creative spaces encourage creative thinking. Unlike Silicon Valley competitors Apple, Google and Facebook, however, which all have sprawling suburban campuses with plenty of room, Amazon’s planned headquarters will sit adjacent to downtown Seattle in the fast-growing South Lake Union area.”

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