Gabrielle Esperdy

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From an essay by Gabrielle Esperdy at Design Observer about the Trollope-ish trips across America taken by the late urban theorist Reyner Banham, who loved Los Angeles:

“Once Banham got a driver’s license, the pull of those miles was irresistible, and he spent plenty of time behind the wheel: up and down the California coast, into the deserts and canyons of the Southwest and Texas, across the rust belt and the Midwest, and over and through the northeast megalopolis. There were countless stops in between and along the way, all fully documented in field notebooks, maps, postcards and 35mm slides. Banham visited architectural monuments and natural landmarks, evincing equal interest in the Seagram Building and the Cima Dome. He was attracted to everyday landscapes and out-of-the-way obscurities, supermarkets and motel chains having nearly the same allure as one-off wilderness resorts. He explored thriving commercial centers and abandoned industrial wastelands (and vice versa), lavishing the same attention on a Ponderosa Steak House as on a General Mills grain elevator. 

From the Tennessee Valley to Silicon Valley, no building or landscape was unworthy — or safe — from Banham’s formal analysis, socio-cultural critique or outspoken opinionating. He thought the TVA dams with their ‘overwhelming physical grandeur’ were better in real life than in the iconographic New Deal photographs where he had first encountered them, and while he may have sneered at the ‘Redneck Macholand’ in which they were located, he reserved his true scorn for the ‘eco-radicalist’ supporters of the Endangered Species Act who, in the 1970s, prevented the closing of the Tellico Dam sluices in order to preserve the snail darter minnow. The construction of the dam may have looked more arrogant, but Banham wondered if it really was. 

The ‘Fertile Crescent of Electronics’ presented no such moral quandaries when Banham visited the sylvan corporate landscapes of IBM, Hewlett-Packard and other now obsolete tech-companies in 1981. Concerns about the environmental impact of all those microchips were still about a decade away and, given his long-standing technophilia, Banham would probably have minimized their significance with the same greater-good rationale he applied to the TVA. While 1981 was early enough in the digital revolution that Space Invaders was cutting edge, it was late enough that Silicon Valley had already produced a ‘better-than-respectable body of architecture.’ The buildings, in Banham’s view, were as sleek, silver and modern as the gadgets designed in the research labs within, an alignment of high-tech imagery and confident industrial consciousness — exemplified by MBT Associate’s IBM’s Santa Teresa campus in San Jose — that Banham considered a cause for celebration. Only the most ‘crass and unobservant’ among the ‘modern-architecture knockers’ and ‘California-mockers’ could possibly disagree.”

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