Bob Guccione

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What the late Penthouse publisher Bob Guccione loved almost as much as a hot piece of ass was cold fusion. At one point during his outsize life, Guccione, along with wife Kathy Keeton, funded a lab staffed with dozens of scientists studying the hypothetical nuclear reaction. From a 2004 New York article by Anthony Haden-Guest: 

Omni also attests to the couple’s shared enthusiasm for the scientific fringe. Cold fusion, for instance. In 1989, two scientists claimed that they had proved experimentally that limitless free energy could be harmlessly produced from water. Mainstream scientists failed to duplicate the results and condemned the claims as piffle —which did not deter Bob and Kathy. ‘At one point, Penthouse magazine was supporting 82 scientists in San Diego,’ Guccione told me. ‘Eighty-two scientists from around the world. We had Russians, Israelis, computer experts, physicists. They were all working on this fusion project.

‘And we were doing very well. But we had reached a point where we needed to create a device which would ignite the plasma. That device would have a life of about one ten-thousandth of a second and cost about $35 million to build.

‘And since I was the sole supporter, I couldn’t go any further.'”

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The late magazine publisher Bob Guccione, whose face and pants were both made of leather, was profiled in Vanity Fair in 2005 by his former Viva editor, Patricia Bosworth, at a time when the erstwhile porn king was in steep decline, as cancer and creditors, not critics and censors, were his chief concerns. Say what you will about him, but pornography being readily available on screens in shirt pockets and on top of laps is proof Guccione understood the extent of our urges long before we did. Even as he was losing his personal battle, he had won the war. The opening:

“I‘m frankly amazed at my own optimism,” says Bob Guccione, the 74-year-old pioneering pornographer and founder of Penthouse magazine. “Whenever I’m facing a crisis—and I’m certainly facing a crisis now—I just fight harder. I know I’m going to survive.”

Recent news reports have portrayed Guccione as a broken man. Having lost his entire Penthouse empire, he is said to be destitute, camping out in just four rooms of his princely home, on East 67th Street in Manhattan, spending most of his days curled up in bed asleep or watching CNN.

“An exaggeration,” he croaks, attempting to smile. “Exaggeration,” repeats his special assistant, Jane Homlish, to make sure he is understood. In 1998, a doctor performed laser surgery on Guccione’s tongue in an experimental cancer treatment, so it is hard to understand him when he speaks. Because he has difficulty swallowing, a liquid nutrient called Boost is piped into his stomach.

And yet he looks trim, tanned, and healthy. His skin positively glows, and he appears almost serene, except for the dark, haunted eyes that glare out from under his thick, grizzled brows. The reason he sleeps during the day, he says, is that he is up until four in the morning working on projects and his oil paintings.

He has just given me a tour of his mansion, one of the city’s largest private homes, which he designed himself. He uses the entire place—he even had a small dinner party here recently. He’s especially proud of the mosaic-lined swimming pool on the ground floor, flanked by two lead Napoleonic sphinxes, each with a Marie Antoinette head. They’re at the far end of the pool. On the floor below is a fully equipped gym. There’s also a huge paneled screening room, a winding marble staircase up to the “ballroom,” and a double living room with antique-mirror walls. Part of a great carved fireplace that once belonged to the architect Stanford White is in Guccione’s bedroom.

The mortgage on the house is now owned by Mexican businessman Dr. Luis Enrique Molina, who literally saved Bob from eviction in February 2004 by paying $24 million to his creditors. Bob says he doesn’t know how long he’ll remain here, since he and his girlfriend, April Warren, are the only occupants of the house’s 45 rooms. He still has 6 servants (down from 22), in addition to Homlish, who says she has no plans to leave him.

She was working with Guccione when I first met him, in 1974. He hired me as the executive editor of Viva, a sister publication of Penthouse that was billed as ‘the world’s most sophisticated erotic magazine for women.’ That was during Guccione’s glory days, when he was said to be one of the richest men in the world. According to a report in the New York Post last October, Penthouse has earned $4 billion since 1965, when Guccione founded it. During that time Guccione has squandered about $500 million of his personal fortune on bad investments and risky ventures.

Today, Penthouses circulation is down to 400,000 from a 1979 high of 4.7 million, a victim of X-rated videos and pornographic Web sites.•

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Omni magazine was the fascinating science journal turned out by pornographer Bob Guccione, whose face and pants were both made of leather. The singular publication was by turns brilliant and bullshit and batshit. Claire Evans of Vice recently got to visit an awe-inspiring archive of the defunct mag and filed a report. An excerpt:

“When I was given, offhandedly, in an email, a shot at poking through this collection, I’d imagined long tables stacked with documents and boxes brimming with unpublished science-fiction gems. I was told it was an archive, and, to me, the word ‘archive’ implied something academic, a facility staffed by white-gloved attendants. Instead, the OMNI archive is a nebulous assortment of filing cabinets, piles of paintings, folders haphazardly stuffed with printing acetates and doodles—all strewn about a medical-supply sales office in Englewood, New Jersey. There are attendants, but they aren’t librarians; they’re employees of Jeremy Frommer, a financier and fast-talking entrepreneur who came upon the collection accidentally, when a storage locker he bought on a whim last November happened to contain a sizable chunk of the estate of Bob Guccione, lord and master of the Penthouse empire and, less famously, publisher of OMNI magazine.

Guccione, if he is remembered at all, is usually mythologized as a kitsch tycoon dripping with gold chains, shirt open practically to his waist. His 27,000-square-foot home in Manhattan was the largest private residence in the city. He collected Van Gogh and Picasso paintings and filled his homes with busts of Caesar, Napoleonic sphinxes, and hand-molded brick shipped from Italy. He was a recluse, by some accounts. He shot the early Penthouse pictorials himself. And he loved science fiction. Jane Homlish, Bob’s personal assistant for 37 years, who I met in Englewood, explained it to me this way: ‘He always said that people with genius minds—and his mind was established as genius—were always as fascinated with sex as they were science.’

Bob Guccione died in 2010, by which point OMNI magazine was long gone—but in Englewood, they both live on. Sheet after sheet of slides are being dusted off, examined, and photographed. Original cover artwork from the magazine is being hunted down. Paintings are being uncrated. People like me are being brought in, simply to marvel at the goods. In one afternoon, I found cover drafts with greasy pencil notations, thousands of 35-mm slides, large-format chromes, magazines bundled with stapled paperwork, production materials, and untold amounts of photos and artwork. It’s chaos. Everything is still being fussed through and tossed around; after his storage unit mother lode, Jeremy got the bug, and the OMNI collection keeps growing. He has but one goal: to own the most complete collection in the world of ephemera relating to this largely forgotten magazine. ‘I don’t think there is anything like this collection,’ Jeremy told me. ‘I don’t even think it exists for a specific magazine, let alone the coolest geek sci-fi magazine of the 80s and 90s.'”

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Guccione discusses Omni and other topics. Crappy footage but worth it.

Omni commercial from 1978, with a voiceover by the Gooch:

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A passage about genetic engineering from a 1978 Omni interview with Alvin Toffler, which was conducted by leathery beaver merchant Bob Guccione:

Omni:

What’s good about genetic engineering?

Alvin Toffler:

Genetic manipulation can yield cheap insulin. It can probably help us solve the cancer riddle. But, more important, over the very long run it could help us crack the world food problem.

You could radically reduce reliance on artificial fertilizers–which means saving energy and helping the poor nations substantially. You could produce new, fast-growing species. You could create species adapted to lands that are now marginal, infertile, arid, or saline. And if you really let your long-range imagination roam, you can foresee a possible convergence of genetic manipulation, weather modification, and computerized agriculture–all coming together with a wholly new energy system. Such developments would simply remake agriculture as we’ve known it for 10,000 years.

Omni:

What is the downside?

Alvin Toffler:

Horrendous. Almost beyond our imagination, When you cut up genes and splice them together in new ways, you risk the accidental escape from the laboratory of new life forms and the swift spread of new diseases for which the human race no defenses.

As is the case with nuclear energy we have safety guidelines. But no system, in my view, can ever be totally fail-safe. All our safety calculations are based on certain assumptions. The assumptions are reasonable, even conservative. But none of the calculations tell what happens if one of the assumptions turns out to be wrong. Or what to do if a terrorist manages to get a hold of the crucial test tube.

A lot of good people are working to tighten controls in this field. NATO recently issued a report summarizing the steps taken by dozens of countries from the U.S.S.R. to Britain and the U.S. But what do we do about irresponsible corporations or nations who just want to crash ahead? And completely honest, socially responsible geneticists are found on both sides of an emotional debate as to how–or even whether–to proceed.

Farther down the road, you also get into very deep political, philosophical, and ecological issues. Who is to write the evolutionary code of tomorrow? Which species shall live and which shall die out? Environmentalists today worry about vanishing species and the effect of eliminating the leopard or the snail darter from the planet. These are real worries, because every species has a role to play in the overall ecology. But we have not yet begun to think about the possible emergence of new, predesigned species to take their place.”

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I just stumbled ontoIn 2010, We Will Live On The Moon,” a 2009 Slate article by Paul Collins that recalls the dreamy, breathless futurism of the late, lamented science magazine, Omni, which was the brainchild of weathered pornographer Bob Guccione and his lucky bride, Kathy Keeton. An excerpt:

“But the only place you’ll find Omni for sale today is in a junk shop or on eBay. To look over old issues of Omni is to experience equal parts amazement (a science mag by Penthouse‘s founder interviews Richard Feynman?) and amusement (by 2010, robots will—yes!—”clean the rug, iron the clothes, and shovel the snow.’) It was in a 1981 Omni piece that William Gibson coined the word ‘cyberspace,’ while the provoking lede ‘For this I spent two thousand dollars? To kill imaginary Martians?’ exhorted Omni-readers to go online in 1983—where, they predicted, everything from entire libraries to consumer product reviews would soon migrate. A year later, the magazine ran one of the earliest accounts of telecommuting with Doug Garr’s ‘Home Is Where the Work Is,’ which might have also marked the first appearance of this deathless standby of modern reportage: ‘I went to work in my pajamas.’

Then again, that same issue predicted the first moon colony in 2010; supplied with ‘water in the shadowed craters of the moon’s north pole’ (not a bad guess), it might be attacked by ‘space-based Soviet particle-beam weapons.'”

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Omni magazine commercial, 1978 (with voiceover by Guccione):

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