Bill Veeck

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Legendary baseball team owner Bill Veeck was, sure, a carny and a wreck, but he was also an innovator, as you can see in the above photo of him employing a decidedly lo-fi crowdsourcing technique to allow fans to manage a game. One business “innovation” he championed six decades ago, talking the government into giving an unnecessary tax break to owners of sports teams, has become a gigantic piece of corporate welfare in the modern age of multibillion franchises. It will pay huge dividends to new Clippers owner Stave Ballmer. From David Wharton at the Los Angeles Times:

“Baseball fans remember Bill Veeck mostly for his bizarre stunts.

The maverick team owner once signed a player with dwarfism, then sent the 3-foot-7 batter to the plate to draw a walk.

Another time, he let the crowd hold up placards to dictate in-game strategies to the manager.

But there is a legacy for which the late Veeck is less well-known. During the 1950s, the man who bought and sold three major league franchises over his lifetime was credited with persuading Internal Revenue Service officials to give him a hefty tax break on player salaries.

These deductions have survived, with periodic changes, into the present day. And they could greatly benefit Steve Ballmer after his recent $2-billion purchase of the Clippers.

‘It’s a huge part of this business that never gets talked about,’ said Dennis Howard, a professor emeritus at the University of Oregon’s Warsaw Sports Marketing Center. ‘It changes your sense of what he’s really paying.’

Ballmer could seek as much as half of the purchase price of the team in tax benefits over the next 15 years, according to accountants and sports business analysts familiar with the financial aspects of team ownership.”

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Long gone are the days when baseball owners like Bill Veeck and Charlie Finley would take any idea that popped into their heads and give it a test run during a major-league game. (Little people as pinch hitters? Orange baseballs for night games?) It was fun, though not all of them were winners. In 1962, Veeck had some suggestions for speeding up the pace of the game, which has become even a sorer subject today, with seemingly endless commercials between innings and infinite pitching changes. His proposals were pretty poor. From David Schoenfeld’s fun ESPN post about Veeck’s mad scientist schemes:

1. Widen the plate by 25 percent. 

Umm … if this was the case, would Clayton Kershaw ever give up a hit? 

2. Three balls for a walk, two strikes for an out. 

If you think we have a lot of strikeouts now, this idea would excessively increase strikeouts even more. It’s hard enough to hit with three strikes to work with. Imagine just two. 

3. A limit would be placed on the time permitted for throwing the ball around the infield, or eliminated altogether. 

And batters should have to run up to the batter’s box from the on-deck circle! 

4. The pitcher would be limited to one warm-up toss between innings. 

Of course, Veeck’s book came out before the wide increase in number of games broadcast on television. I suspect that a large chunk of the increase in game time from the 1960s to now isn’t just the pace of game but the time between innings — when baseball makes money by showing commercials. If the average break between half innings is 2:15 (longer for postseason games), multiplied by at least 16 breaks, that’s 36 minutes worth of commercial breaks/inactivity. A generation ago it was probably half of that, and in Grover Cleveland Alexander’s time he was probably throwing his first pitch as he ran out from the dugout. 

(I wonder: If you simply add up the commercial breaks and all the mid-inning pitching changes, how much of the 30 extra minutes per game since 1980 are tied up in just those two elements and not slow pitchers or batters scratching themselves or adjusting their batting gloves?) 

Anyway, good luck telling baseball, ‘Sell fewer commercials on TV broadcasts.'”

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