“Operates For 1¢ Per Day”

Despite a name signifying utility, the futuristic, three-wheeled Electric Shopper automobile, manufactured in Los Angeles in 1960, seems to have been built more for its charm than for chores. I have no idea how much cars from the short-lived line cost, but as Americans often say: I want one. From Prestige Electric Cars:

“The Electric Car Company of California, Inc. opened at 495 Alamitos Street in Long Beach, California in 1951. The company was started by several individuals who had gained experience working for other electric shopping car manufactures. … Clearly, the new firm set out to copy the Autoette line eventually producing a line of ‘pleasure cars,’ industrial cars, and the Electric Golfer. The pleasure cars were marketed under the name Electric Shopper denoting their convenience and intended use. The line also included light trucks flatbed carriers and even an eight passenger personnel carrier for use at country clubs, factories, airports, resorts, amusement parks and more.

In 1960 the company, under the leadership of their new President, Byron T. Cline, unveiled their newest model, the FG-75, designed to compete with the recently unveiled Taylor-Dunn Trident, a fiberglass, late 1950’s styled shopping car. The ‘New’ Electric Shopper was described by the maker as ‘A dramatic departure from the Electric Car design as you have known it.’ The new look offered ‘a low, sweeping silhouette of the distinctive new big cars. Silent while in motion, yet strong in construction, the same Electric Shopper dependability you have enjoyed for more than 25 years.’ The claim of 25 years being a bit of an exaggeration, the company never let the facts ruin a good sales pitch.

The Model FG-75 Electric Shopper weighed in at a hefty 700 lbs., and was driven with a 1.5 HP, 24 Volt DC Series Wound Electric Motor. Speed as advertised was 18 mph with a range of 30 to 35 miles on a single charge. Popular options included foot controls in lieu of the standard hand controls, a removable fiberglass top, windshield, and side curtains for inclement weather.

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