“A Startling Number Of American Web Users Are No Longer Paying Attention To The News As It Is Traditionally Defined”

News at it used to be produced is a niche item now. It may have always been to some degree, but more so today. But is that necessarily a bad thing? I think in our decentralized age, American citizens seem far less likely to be bullshitted than they were not too long ago. It may be best that news is delivered in all forms from all directions.

The opening “Doesn’t Anyone Read The News?” by Timothy Wu at the New Yorker blog:

“The State of the Union address is one of the few times each year when a large percentage of Americans reliably pay attention to politics. Once upon a time, as legend has it, things were different: most Americans tuned into Walter Cronkite in the evening or picked up the morning newspaper, which covered matters of national and international importance, like politics, foreign affairs, and business developments.

If analysts at Microsoft Research are correct, a startling number of American Web users are no longer paying attention to the news as it is traditionally defined. In a recent study of ‘filter bubbles,’ Sharad Goel, Seth Flaxman, and Justin Rao asked how many Web users actually read the news online. Out of a sample of 1.2 million American users, just over fifty thousand, or four per cent, were ‘active news customers’ of ‘front section’ news. The other ninety-six per cent found other things to read.”

 

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