“What Is The Problem To Which Electric Windows Are The Answer?”

From a 1993 Technos article by that late Luddite Neil Postman, who worried over technology but knew its dominion would only increase:

“Let me begin, then, to make my case by telling you about a conversation I had with an automobile salesman who was trying to get me to buy a new Honda Accord. He pointed out that the car was equipped with cruise control, for which there was an additional charge. As is my custom in thinking about the value of technology, I asked him, ‘What is the problem to which cruise control is the answer?’ The question startled him, but he recovered enough to say, ‘It is the problem of keeping your foot on the gas.’ I told him I had been driving for 35 years and had never found that to be a problem. He then told me about the electric windows. ‘What is the problem,’ I asked, ‘to which electric windows are the answer?’ He was ready for me this time. With a confident smile, he said, ‘You don’t have to wind the windows up and down with your arm.’ I told him that this, too, had never been a problem, and that, in fact, I rather valued the exercise it gave me.

I bought the car anyway, because, as it turns out, you cannot get a Honda Accord without cruise control and electric windows—which brings up the first point I should like to mention. It is that, contrary to conventional wisdom, new technologies do not, by and large, increase people’s options but do just the opposite.”

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