“A Machine So Instinctive, So Seductive, It’s As Alive As We Are”

Jaguar likes to compliment well-heeled consumers, telling them that no machine could ever be a match for such special human specimens, that the Singularity will never arrive for those of a certain status. How irreplaceable you are. Actually the automaker thinks one machine is as superior as a human with a lot of money–the Jaguar. Campaign by Spark44.