“We Have No Idea How Far It’s Going To Go”

Two excerpts from Steve Jobs’ 1985 Playboy interview, including one in which the Apple visionary predicts his leaving the company and returning to it even stronger, without realizing his departure would be involuntary.

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“Playboy: Obviously you believe that computers are going to change our personal lives, but how could you persuade a skeptic? A holdout?

Steve Jobs: A computer is the most incredible tool we’ve ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and the versatility of a computer. We have no idea how far it’s going to go. Right now, computers make our lives easier. They do work for us in fractions of a second that would take us hours. They increase the quality of life, some of that simply by automating drudgery and some of that by broadening our possibilities. As things progress, they’ll be doing more and more for us.”

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Jobs: I’ll always stay connected with Apple. I hope that throughout my life I’ll sort have the thread of my life and the thread of Apple weave in and out of each other like tapestry. There may be a few years when I’m not there, but I’ll always come back. And that’s what I may try to do. The key thing to remember about me is that I’m still a student. I’m still in boot camp. If anyone is reading any of my thoughts, I’d keep that in mind. Don’t take it all too seriously. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw it away, What are we anyway? Most of what we think we are is just a collection of likes and dislikes, habits, patterns. At the core of what we are is our values, and what decisions and actions we make reflect those values. That is why it’s hard doing interviews and being visible. As you are growing and changing, the more the outside world tries to reinforce an image of you that it thinks you are, the harder it is to continue to be an artist, which is why a lot of times artists have to go, ‘Bye, I have to go. I’m going crazy and I’m getting out of here.’ And they go and hibernate somewhere. Maybe later they re-emerge a little differently.”

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Before Hodgman vs. Long, Dick Cavett was the Apple pitchman. From 1981:

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