Old Print Ad: X Bazin Depilatory Powder (1915)

Look at how unobjectionable I am.

Do you want objectionable hair, women? Of course not! Everyone would object. That was the message sent in this 1915 print ad that appeared in women’s magazines. The depilatory powder, X Bazin, was made by a New York outfit called Hall & Ruckel. William Henry Hall and John H. Ruckel were a couple of chemists best known for Sozodont dentifrice and Walnut Leaf Hair Restorer, the latter of which I’m assuming didn’t work very well.

Two Hall & Ruckel revenue stamps were issued, one in 1865 and one in 1883. I hope no hairy women or bald men licked them. Think of the dishonor. The full ad copy:

“Summer Dress and Modern Dancing combine to make necessary the removal of objectionable hair.

X BAZIN depilatory powder has been used by women of refinement for generations for the removal of objectionable hair. It acts gently and effectively. It is harmless to the most delicate skin. It is easily applied.

Send us 10 cents for generous sample and our special offer. Sold by Druggists and Department Stores everywhere for 50 cents.”

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