Old Print Ad: Cleveland Motorcycles (1918)

You're up to 36 mph. Stop driving like a nut.

Named for the Ohio city where it was manufactured, the Cleveland motorcycle offered a sweet ride for a reasonable $175, in this 1918 advertisement. The Cleveland promised a top speed of 35-40 mph. It also claimed to get 75 miles to the gallon, but that may be stretching the truth. According to the Smithsonian (which has one of the vehicles in its collection), the Cleveland was one of the most popular lightweight cycles of its era. The final Cleveland, produced in 1927, was the first motorcycle to have a front brake. Rising costs and the Great Depression were too much for the company to overcome. The ad is aimed not only at prospective motorists but those looking to start dealerships. An excerpt from the copy:

“Get the thrill–if you’re a rider–of rambling over roads on a purring Cleveland. It gives you a sense of independence. Get the thrill–if you’re a Dealer–of scooting up the highway of prosperity on the Cleveland Agency. $175 for reliable, clean, quiet, economical vehicle, is in these days an astounding proposition.”

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