Paul Collins

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I just stumbled ontoIn 2010, We Will Live On The Moon,” a 2009 Slate article by Paul Collins that recalls the dreamy, breathless futurism of the late, lamented science magazine, Omni, which was the brainchild of weathered pornographer Bob Guccione and his lucky bride, Kathy Keeton. An excerpt:

“But the only place you’ll find Omni for sale today is in a junk shop or on eBay. To look over old issues of Omni is to experience equal parts amazement (a science mag by Penthouse‘s founder interviews Richard Feynman?) and amusement (by 2010, robots will—yes!—”clean the rug, iron the clothes, and shovel the snow.’) It was in a 1981 Omni piece that William Gibson coined the word ‘cyberspace,’ while the provoking lede ‘For this I spent two thousand dollars? To kill imaginary Martians?’ exhorted Omni-readers to go online in 1983—where, they predicted, everything from entire libraries to consumer product reviews would soon migrate. A year later, the magazine ran one of the earliest accounts of telecommuting with Doug Garr’s ‘Home Is Where the Work Is,’ which might have also marked the first appearance of this deathless standby of modern reportage: ‘I went to work in my pajamas.’

Then again, that same issue predicted the first moon colony in 2010; supplied with ‘water in the shadowed craters of the moon’s north pole’ (not a bad guess), it might be attacked by ‘space-based Soviet particle-beam weapons.'”

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Omni magazine commercial, 1978 (with voiceover by Guccione):

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