A little more about the Internet of Things, that rough beast waiting to be born, from Luke Dormehl at the Guardian:
“What unites products as seemingly disparate as driverless cars and fitness-tracking wearables such as the Jawbone UP is their ability to collect data from, and on behalf of, their users.
‘When people talk about the Internet of Things, they tend to get hung up on the ‘things’ themselves,’ says Ian Foddering, chief technology officer and technical director at Cisco UK and Ireland. ‘Actually, the real value and insight comes from the data that these devices provide. We’re just at the tip of the iceberg when it comes to what is possible in terms of data extraction. It’s a very exciting time.’
‘Data empowers us,’ says Renee Blodgett, vice president of marketing and strategy at Kolibree, the world’s first connected electric toothbrush (yes, really!). ‘For the first time, we have data on how we brush our teeth, where we brush our teeth and where we need to improve. Before now, we would only get that feedback from our dentist once a year when we have our annual cleaning. Now, we can get that feedback in real time.’
While marginal gains in toothbrushing might not sound like much, the overall point about the power of big data is certainly valid.”
