We don’t go to World’s Fairs anymore, because they come to us, playing on the screens in our shirt pockets. Something is lost in that transition, but a lot is gained, too. While I think movie and TV camera work has suffered severely in our binge-watching, small-screen culture, there’s no denying that the Hollywood distribution paradigm is dated, a dinosaur. It doesn’t resemble at all the way people live now, with the ubiquity of portability, and one way or another it will change. From Kevin Smith (no, not that one) of Elite Daily:
“Going to the movies has become an expensive outing rather than just a fun past time. Across the country, but especially in New York City, moviegoers (who aren’t budget-conscious) can expect to spend upwards of $30 on just a ticket and snacks.
Long gone are the days when you could go and see a new movie cheaply. The quality and frequency of movies are another issue all together, but they, too, are adding to the many challenges that plague the movie theater industry.
Which explains why both the technology and movie theater industries were completely turned on their heads a few weeks ago after movie-streaming champion Netflix announced plans to release its first-ever original movie Crouching Tiger, Hidden Dragon: The Green Legend.
The distribution deal, in partnership with the Weinstein Company, will allow the film to release online at the same time it’s released in theaters on August 28, 2015.
It’s the first of many movies Netflix has planned to premiere both on its site and in theaters. The move is a clear reflection that the ability to stream content on-demand is exactly what consumers want. Netflix’s original movie plans are similar to what it’s already done, taking the traditional model of primetime television with its catalog of original series.
As online-streaming services continue to rise in popularity, it’s only a matter of time until the movie theater industry has to adjust or fall behind.”