Legendary Sony founder Akio Morita was reputedly the tech titan that Steve Jobs studied most closely. In the 1950s, Morita opened a start-up in the basement of a bombed-out department store and created the world’s first transistor radio. He was more responsible than anyone for Japan emerging as a world leader in consumer electronics. In 1980, he visited Tom Snyder to unveil a line of new products.

From “Akio Morita: Guru of Gadgets,” Kenichi Ohmae’s 1998 Time article about the late-life Morita: “Almost exactly five years ago, Akio Morita–Mr. Sony–fell to the ground during a game of tennis. The co-founder and chairman of the board had suffered a stroke. He has since been in a wheelchair. This is particularly sad, as Morita had never been able to sit still and relax. At 72, he was playing tennis at 7 a.m. each Tuesday. I know this well because I would practice on the court next to him. My tennis, however, was very different from his. I played with an instructor, and if I was tired, I would just take a break. Not him. He challenged everybody, including young athletes.

This was in keeping with a man who created one of the first global corporations. He saw long before his contemporaries that a shrinking world could present enormous opportunities for a company that could think beyond its own borders, both physically and psychologically. And he pursued that strategy with his relentless brand of energy in every market, particularly the U.S. It is notable that this year, according to a Harris survey, Sony is rated the No. 1 brand name by American consumers, ahead of Coca-Cola and General Electric.”