Speaking of not being paid for popular content, the NFL actually had the audacity to request that potential Super Bowl halftime acts pay the league for the high-profile slot. Thankfully, Katy Perry, who got the gig, and the other performers said “no.”

Being the star of the content doesn’t pay as well in most cases anymore and not just in the music industry; you’re expected to take less–or pay for the privilege–and figure out how to leverage the visibility in other money-making ways. The real “leads” are the event, the spectacle, the happening. You can be replaced. From ESPN:

“Pop star Katy Perry will be the halftime performer at Super Bowl XLIX, according to multiple reports.

Allen Kee/ESPN ImagesKaty Perry, who recently appeared on ESPN’s College GameDay, reportedly has committed to Super Bowl XLIX.

The game will be played Feb. 1, in Glendale, Arizona.

The Wall Street Journal reported in August that Perry, Rihanna and Coldplay were asked if they were interested in playing the Super Bowl. The newspaper also had reported that the NFL was looking for artists to pay up to perform at the game, which draws massive ratings.

Perry, in an appearance on ESPN’s College GameDay on Saturday, said she’s ‘not the kind of girl to pay to play the Super Bowl.'”