From “Why We Keeping Playing the Lottery,” Adam Piore’s smart Nautilus piece on the psychological pull of paying the idiot tax:

“To grasp how unlikely it was for Gloria C. MacKenzie, an 84-year-old Florida widow, to have won the $590 million Powerball lottery in May, Robert Williams, a professor of health sciences at the University of Lethbridge in Alberta, offers this scenario: head down to your local convenience store, slap $2 on the counter, and fill out a six-numbered Powerball ticket. It will take you about 10 seconds. To get your chance of winning down to a coin toss, or 50 percent, you will need to spend 12 hours a day, every day, filling out tickets for the next 55 years. It’s going be expensive. You will have to plunk down your $2 at least 86 million times.

Williams, who studies lotteries, could have simply said the odds of winning the $590 million jackpot were 1 in 175 million. But that wouldn’t register. ‘People just aren’t able to grasp 1 in 175 million,’ Williams says. ‘It’s just beyond our experience—we have nothing in our evolutionary history that prepares us or primes us, no intellectual architecture, to try and grasp the remoteness of those odds.’ And so we continue to play. And play. People in 43 states bought a total of 232 million Powerball tickets for the lottery won by MacKenzie. In fact, the lottery in the United States is so exceedingly popular that it was one of the few consumer products where spending held steady and, in some states, increased, during the recent recession. That’s still the case. About 57 percent of Americans reported buying tickets in the last 12 months, according to a recent Gallup study. And for the 2012 fiscal year, U.S. lottery sales totaled about $78 billion, according to the North American Association of State and Provincial Lotteries.

It may seem easy to understand why we keep playing. As one trademarked lottery slogan goes, ‘Hey, you never know.’ Somebody has to win. But to really understand why hundreds of millions of people play a game they will never win, a game with serious social consequences, you have to suspend logic and consider it through an alternate set of rules—rules written by neuroscientists, social psychologists, and economists.” (Thanks Browser.)

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New York porter wins $20k in first U.S. lottery: