George Eastman

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Recently, the excellent Open Culture site tweeted the suicide note of George Eastman, the Kodak magnate who took his own life in 1932 with single bullet to the chest, despondent about the chronic pain of spinal stenosis and seemingly weary of a world of wealth, safaris, philanthropy and fame. The goodbye was brief:

To my friends

My work is done

Why wait?

GE

It was his invention of roll film in 1884 that brought photography to the masses and soon enough made motion pictures possible. The vast sums of money that followed allowed Eastman to become one of the leading benefactors of his era, and his life was unmarked by scandal until he sent some gathered friends out of a room he was occupying in his handsome Rochester home and carried out his shocking ending. The gun’s explosion caused them to scurry back where they found the inventor, now dead or dying, and his last written words. The lead story in the March 14, 1932 Brooklyn Daily Eagle told of his demise.

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At the BBC, Stephen Dowling argues that the Brownie by Eastman Kodak is the most important camera ever manufactured. Widely affordable (priced originally at just a buck) and easy enough for a child to use, the boxy machine brought photography to the masses, making the art portable and quotidian. The opening:

“Before it appeared in 1900, cameras were distinctly unwieldy, if not downright cumbersome. Early cameras tended to be made of a great deal of brass and mahogany and took pictures on to large glass or metal plates, often requiring exposure times measured in minutes.

To photograph far-flung places, porters and pack animals were often needed to carry the equipment. Photography was an activity involving patience, toxic chemicals, and brute strength. It was not something the ordinary people indulged in.

US inventor George Eastman took an important step forward in the 1880s, when he popularised a flexible film that did away with the need for weighty plates. His first ‘Kodak Camera’ went on sale in 1888, pre-loaded with enough film to take 100 photographs. When the last picture was taken, the entire camera was sent back to Kodak to be developed.

It was an uncomplicated box but it cost $25 – a significant amount of money. It was still a device for the wealthy.

The revolution came 12 years later. The Kodak Brownie, designed by Edward Brownell, looked similar to the original Kodak, but the film could be taken out of the camera after shooting and developed via Kodak stockists, chemists or even at home.

And Kodak sold the camera for the princely sum of $1 – you could buy the camera, a film and have that film processed for just $2. Photography had suddenly become not only portable but affordable, too, and the Brownie was easy to use.”

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The Brownie in 1958:

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"Such uncertainty was once unthinkable at Kodak." (Image by Doug Coldwell.)

A former blue-chip bleeding red, Kodak is preparing to file bankruptcy. From a WSJ piece about the fall of a giant, by Mike Spector and Dana Mattioli:

“That Kodak is even contemplating a bankruptcy filing represents a final reversal of fortune for a company that once dominated its industry, drawing engineering talent from around the country to its Rochester, N.Y., headquarters and plowing money into research that produced thousands of breakthroughs in imaging and other technologies.

The company, for instance, invented the digital camera—in 1975—but never managed to capitalize on the new technology.

Casting about for alternatives to its lucrative but shrinking film business, Kodak toyed with chemicals, bathroom cleaners and medical-testing devices in the 1980s and 1990s, before deciding to focus on consumer and commercial printers in the past half-decade under Chief Executive Antonio Perez.

None of the new pursuits generated the cash needed to fund the change in course and cover the company’s big obligations to its retirees. A Chapter 11 filing could help Kodak shed some of those obligations, but the viability of the company’s printer strategy has yet to be demonstrated, raising questions about the fate of the company’s 19,000 employees.

Such uncertainty was once unthinkable at Kodak, whose near-monopoly on film produced high margins that the company shared with its workers. On ‘wage dividend days,’ a tradition started by Kodak founder George Eastman, the company would pay out bonuses to all workers based on its results, and employees would use the checks to buy cars and celebrate at fancy restaurants.

Former employees say the company was the Apple Inc. or Google Inc. of its time.”

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“Turn Around,” popular 1960s Kodak ad:

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