Eric Johnson

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Netflix is at loggerheads with the movie-theater industry because it’s making its own feature films to be released simultaneously on every screen, from big to pocket-sized. That makes financial sense in the macro, though not for exhibitors who bank on a period of exclusivity. 

Even further: As the technology improves, why couldn’t you walk into a store on the day Star Wars: The Force Awakens is released and buy a pair of 3-D or virtual reality or augmented reality glasses preloaded with the film. Or better yet, have permanent headwear and just wirelessly download the film in one of these formats the day it drops. It removes the communal element of filmgoing, but our binging culture has made it clear that not everyone wants that. 

From Eric Johnson at Recode:

The U.S. Patent and Trademark Office this week published an Amazon patent for an odd-sounding pair of augmented reality smart glasses.

The patent explains how the smart glasses might be wired or wirelessly connected to a device such as a tablet and display video or images from that device in front of the wearer’s eyes. Tapping on the tablet, it explains, transitions a surface in the display from opaque to transparent, making it possible to interact with the real world without taking the glasses off.

“On the one hand, a large screen is beneficial for watching movies, playing games and even reading email comfortably,” reads the patent, which was filed in September 2013. “On the other hand, the larger the screen, the bigger the device, which may be less desirable for a light and portable product. Another problem consumers experience with portable devices, like tablet devices, is the lack of ability to immerse themselves in a tablet experience, such as watching a movie on an airplane.”

To wit: Smart glasses that can switch in and out of transparency might offer the best of both words, providing a big and immersive image while not completely isolating their wearers from the rest of the world.•

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Nolan Bushnell, the Atari founder who famously nurtured Steve Jobs and Steve Wozniak, has published a new book, Finding the Next Steve Jobs. An excerpt from an interview Eric Johnson just did with him at All Things D:

Question:

Just how close were you to Steve after his brief involvement with Atari?

Nolan Bushnell: 

We’d talk on the phone infrequently, but he’d come up to [my house in] Woodside about once a month, usually on a Saturday or Sunday morning, and we’d go up on the hill and talk. Occasionally, I’d go down to his place, but a lot of the time it was him coming up to my place.

Question:

Why are we even looking for the ‘next Steve Jobs?’

Nolan Bushnell:

Steve took a failing computer company — and they probably would have never brought him back if they weren’t at the end of their rope — and turned it into the highest-market-cap company in the world. People were always aware that innovative solutions are good for your company. I think this just underscored it in a really powerful way. It wasn’t just through cutting costs or innovative marketing. Though Steve was a pretty good marketer.

Question:

But that was when he returned to Apple in 1997. Most of the time when people talk about the ‘next Steve Jobs,’ they’re using that phrase to refer to entrepreneurs who are still early on in their careers. So, are those people really that hard up for work?

Nolan Bushnell:

I believe there are Steve Jobses all around us. Really, what is happening is that they’re being edited out of importance. Right now, Google is doing some great things, but Hewlett-Packard is trying to commit suicide. Every company needs to have askunkworks, to try things that have a high probability of failing. You try to minimize failure, but at the same time, if you’re not willing to try things that are inherently risky, you’re not going to make progress.”

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