Edd Kalehoff

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This is tremendous. During the 1970s, at the height of prog rock popularity, Schaefer Beer had multitalented musician Edd Kalehoff make a commercial in which he played the company’s jingle on a Moog synthesizer. Kalehoff is a legend in the TV biz, having created the cues for The Price Is Right and the Monday Night Football theme song. But here he rocked at his most progressive.

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