David R. Baker

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In a post-Jobs world, Apple has offered new iterations of the old but delivered no new great product. Perhaps entry into the auto and medical sectors will change that? Given the company’s history, the latter feels far afield. From Thomas Lee and David R. Baker at the San Francisco Chronicle:

“A source tells The Chronicle that Perica met with Tesla CEO Elon Musk in Cupertino last spring around the same time analysts suggested Apple acquire the electric car giant.

A spokeswoman for Tesla declined to comment. Apple did not respond to a request for comment.

The newspaper has also learned that Apple is heavily exploring medical devices, specifically sensor technology that can help predict heart attacks. Led by Tomlinson Holman, a renowned audio engineer who invented THX and 10.2 surround sound, Apple is exploring ways to predict heart attacks by studying the sound blood makes at it flows through arteries.

Taken together, Apple’s potential forays into automobiles and medical devices, two industries worlds away from consumer electronics, underscore the company’s deep desire to move away from iPhones and iPads and take big risks.”

 

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