Dan Levin

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America is no doubt plagued by ridiculous wealth inequality, but China, an authoritarian capitalist state, is no slouch in this area. There are copious reason for multimillionaires and billionaires minted in that nation to want to move their loved ones abroad, and one is that many of the industries that have enabled their filthy lucre have also blighted their homeland. These captains of industry have used their windfalls to disappear their children from the world’s highest cancer rates and unbreathable air, stashing them in America or Canada, where their conspicuous spending has heretofore received fewer sideways glances than it would have in the motherland. 

The Chinese elite and their super-rich kids (the “Golden Generation“) have left a mark on the cost of living in Vancouver in much the same way that money from abroad has made New York City all but unlivable for much of the 99%. Dan Levin of the NYT has a smart article about the lush life of “fuerdai” inside British Columbia’s largest city. An excerpt:

Many of Vancouver’s young supercar owners are known as fuerdai, a Mandarin expression, akin to trust-fund kids, that means “rich second generation.” In China, where the superrich are widely criticized as being corrupt and materialistic, the term provokes a mix of scorn and envy.

The fuerdai have brought their passion for extravagance to Vancouver. White Lamborghinis are popular among young Chinese women; the men often turn in their leased supercars after a few months for a newer, cooler status symbol.

Hundreds of young Chinese immigrants, along with a handful of Canadian-born Chinese, have started supercar clubs whose members come together to drive, modify and photograph their flashy vehicles, providing alluring eye candy for their followers on social media.

The Vancouver Dynamic Auto Club has 440 members, 90 percent of whom are from China, said the group’s 27-year-old founder, David Dai. To join, a member must have a car that costs over 100,000 Canadian dollars, or about $77,000. “They don’t work,” Mr. Dai said of Vancouver’s fuerdai. “They just spend their parents’ money.”

Occasionally, the need for speed hits a roadblock. In 2011, the police impounded a squadron of 13 Lamborghinis, Maseratis and other luxury cars, worth $2 million, for racing on a metropolitan Vancouver highway at 125 miles per hour. The drivers were members of a Chinese supercar club, and none were older than 21, according to news reports at the time.

On a recent evening, an overwhelmingly Chinese crowd of young adults had gathered at an invitation-only Rolls-Royce event to see a new black-and-red Dawn convertible, base price $402,000. It is the only such car in North America.

Among the curious was Jin Qiao, 20, a baby-faced art student who moved to Vancouver from Beijing six years ago with his mother. During the week, Mr. Jin drives one of two Mercedes-Benz S.U.V.s, which he said were better suited for the rigors of daily life.

But his most prized possession is a $600,000 Lamborghini Aventador Roadster Galaxy, its exterior custom wrapped to resemble outer space.

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I love words and am fascinated by brands, so an article about Chinese companies trying to attract a new aspirational class by labeling their products with Western-ish names, some quite tasteless or silly, is right up my alley. From Dan Levin of the New York Times:

“BEIJING — Chrisdien Deny, a retail chain with more than 500 locations across China, sells belts, shoes and clothing with an ‘Italian style’ — and a logo with the same font as Christian Dior’s.

Helen Keller, named for the deaf-blind American humanitarian, offers trendy sunglasses and classic spectacles at over 80 stores, with the motto ‘you see the world, the world sees you.’

Frognie Zila, a clothing brand sold in 120 stores in China, boasts that its ‘international’ selection is ‘one of the first choices of successful politicians and businessmen’ and features pictures on its website of the Leaning Tower of Pisa and Venetian canals.

Eager to glaze their products with the sheen of international sophistication, many homegrown retail brands have hit upon a similar formula: Choose a non-Chinese name that gives the impression of being foreign.

‘You could call it fawning on foreign powers,’ said Cheng Wei, 37, who was recently at a Beijing mall buying winter clothes at Chocoolate, a Hong Kong casual wear outlet, where Chinese characters were absent from all but one store logo.”

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China’s economic boom has helped fund a spike in the world’s oldest supply and demand, as told by Dan Levin in a new article in the New York Times:

“BEIJING — Jian, a 42-year-old property developer in the booming southern metropolis of Shenzhen, had acquired just about everything men of his socioeconomic ilk covet: a Mercedes-Benz, a sprawling antique jade collection and a lavishly appointed duplex for his wife and daughter.

It was only natural then, he said, that two years ago he took up another costly pastime: a beguiling 20-year-old art major whose affections run him about $6,100 a month.

Jian, who asked that his full name be withheld lest it endanger his 20-year marriage, cavorts with his young coed in a secret apartment he owns, a price he willingly pays for the modern equivalent of a concubine.

‘Keeping a mistress is just like playing golf,’ he said. ‘Both are expensive hobbies.'”

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