Craig Mod

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Why hasn’t someone like myself who loves books–reading them, not collecting them–yet switched to a Kindle? I don’t quite know because despite having issues with Amazon’s impact on the pricing of digital books and what that means for the future of publishing, I’m awed the company has made it possible to easily carry a universal library anywhere in the world. That’s amazing, though it would seem, no sufficiently so for me to “go electric.”

While Bezos’ e-reader can hold everything from Henry James to the King James Bible, Craig Mod is losing his religion in the tool. In an Aeon essay, the writer explains he grew disenchanted (unconsciously, at first) with the Kindle’s lack of development, how the device which seemed poised to surpass the experience of paper reading, has instead become complacent the way monopolies often do. Virtual books were going to have a tough time competing with the physical kind in terms of sheer beauty, but so far they trail in key ways even in functionality. As Mod writes, Amazon’s dominance has made for an isolated infrastructure and the “closed nature of digital book ecosystems hurts designers and reader.”

An excerpt:

In the past two years, something unexpected happened: I lost the faith. Gradually at first and then undeniably, I stopped buying digital books. I realised this only a few months ago, when taking stock of my library, both digital and physical. Physical books – most of all, works of literary fiction – I continue to acquire voraciously. I split my time between New York and Tokyo, and know that with each New York trip I’ll pick up a dozen or more volumes from bookstores or friends. My favourite gifts, to give and to receive, are still physical books. The allure of the curated front tables at McNally Jackson or Three Lives and Company is too much to resist.

The great irony, of course, is that I’ve never read more digitally in my life. Each day, I spend hours reading on my iPhone – news articles, blog posts and essays. Short to mid-length content feels indigenous to the size, resolution and use cases of smartphones, and many online publications (such as this very site) display their content with beautiful typography and layouts that render consistently on any computer, tablet or smartphone. Phones also allow us to share articles with minimal effort. The easy romance between our smartphones and short-to-mid-length articles and video is part of the reason why venture capitalists have poured hundreds of millions of dollars into New York publishing upstarts such as Vox, Vice and Buzzfeed. The smartphone coupled with the open web creates a near-perfect container for distributing journalism at a grand scale.

But what of digital books? What accounts for my unconscious migration back to print?•

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I recently quoted Craig Mod in a post about NYC’s attempt to catch up to Silican Valley as a tech center. Here’s an excerpt from “Post-Artifact Books and Publishing,” Mod’s blog post about the nature of books and what digital means for them in the future:

Take a set of encyclopedias and ask, ‘How do I make this digital?’ You get a Microsoft Encarta CD. Take the philosophy of encyclopedia-making and ask, ‘How does digital change our engagement with this?’ You get Wikipedia.

When we think about digital’s effect on storytelling, we tend to grasp for the lowest hanging imaginative fruits. The common cliche is that digital will ‘bring stories to life.’ Words will move. Pictures become movies. Narratives will be choose-your-own-adventure. While digital does make all of this possible, these are the changes of least radical importance brought about by digitization of text. These are the answers to the question, ‘How do we change books to make them digital?’ The essence of digital’s effect on publishing requires a subtle shift towards the query: ‘How does digital change books?'”

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NYC Mayor Michael Bloomberg’s plans to build a world-class science and engineering campus in Manhattan is the impetus for a debate in the New York Times about whether the Big Apple can ever overtake Silicon Valley as America’s center of tech. I think it’ll be a long haul at best. Tech-centric culture has been gradually and relentlessly built and nurtured in the Valley ever since Shockley and Hewlett and Packard set up shop there. It’s kind of like asking why Los Angeles can’t do better than Broadway or why a country that has never known democracy has trouble installing one. Minds have to be changed before reality can. An excerpt from the Times piece, which was written by Flipboard‘s Craig Mod:

“To be in Silicon Valley is to be completely immersed in technology. The building, the pushing, the hacking, the designing, the iterating, the testing, the acquisitions, the funding — it is everywhere and wholly inescapable. Here is a culture and place that emerged seemingly from nothing, and yet over the last 50 years it has developed a mythology deep and inspiring and all its own.

Anyone can take part in this great valley mythology. For a place so overflowing with money, there is shockingly little pretension. With sufficient curiosity and gumption you are in. This is what captures the minds of entrepreneurs around the world. That the great founders aren’t in Ivory Towers — they are standing in front of you, eating yogurt. That the great companies aren’t just of the past — they are being replaced by even greater companies. And those greater companies are hiring like mad.”

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