I’m not surprised we’re anonymously assholes online, but I am a little stunned by how much of this virtual ill behavior has ricocheted back into the offline world. The line is blurring. The opening of Andrew Leonard’s Salon interview with OkCupid founder Christian Rudder, whose new book, Dataclysm, paints a grim picture of how his customers behave in regards to race, sex and other matters, when searching for a mate online:
“Question:
So men are sexists, and we’re all racist?
Christian Rudder:
The more you look at the data, the more it does confirm the cynics’ intuition about humanity. People online are free to act out their worst impulses with very little incentive to act out their best. I guess it just goes to show how politeness or propriety keeps us decent human beings. Offline, society actually has a very good effect on behavior in a very large sense.
Question:
That raises an uncomfortable question: Does our wholesale move online undermine how society traditionally keeps us in line?
Christian Rudder:
I’m not qualified to give a real opinion on where society as a whole is headed, but I think when you look at stuff like rage storms on Twitter, or even the thing that happened yesterday — the celebrity nude photos being leaked — you see that there are definitely some disgusting impulses that the Internet can gratify instantaneously. In the same way Cool Ranch Doritos gratify certain taste receptors that are probably not very good for my digestive tract, things like Twitter or Reddit or even OkCupid gratify our tastes in ways that should probably best be left unsated.
Question:
How does that make you feel as a researcher? Have you become more cynical as a result of what you’ve learned by watching how people behave on OkCupid?
Christian Rudder:
I definitely have a certain amount of ambivalence about the Internet generally and what we do at OkCupid. OkCupid does a lot of great things. We do find people love, we do create marriage and children and happiness in a pure sense, in a way that, say, Amazon does not. But there is a downside: In the process of finding that love or sex or whatever they’re looking for, people are able to be more judgmental. It’s a fraught thing. I can see the good and the bad in all this, but where it all comes out in the end, I’m not sure. I think the existence of the Internet is a good thing, but I do wish people exercised more humanity in using these tools.”