Ashlee Vance

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“Mars Is Going To Need A Global Communications System”

July 30, 2015 in Books, Excerpts, Science/Tech | Permalink

In the latest excellent Sue Halpern NYRB piece, this one about Ashlee Vance’s Elon Musk bio, the critic characterizes the technologist as equal parts Iron Man and Tin Man, a person of otherworldly accomplishment who lacks a heart, his globe-saving goals having seemingly liberated him from a sense of empathy.

As Halpern notes, even Steve Jobs, given to auto-hagiography of stunning proportion, had ambitions dwarfed by Musk’s, who aims to not just save the planet but to also take us to a new one, engaging in a Space Race to Mars with NASA (while simultaneously doing business with the agency). The founder of Space X, Tesla, etc., may be parasitic on existing technologies, but he’s intent on revitalizing, not damaging, his hosts, doing so by bending giant corporations, entire industries and even governments to meet his will. An excerpt:

Two years after the creation of SpaceX, President George W. Bush announced an ambitious plan for manned space exploration called the Vision for Space Exploration. Three years later, NASA chief Michael Griffin suggested that the space agency could have a Mars mission off the ground in thirty years. (Just a few weeks ago, six NASA scientists emerged from an eight-month stint in a thirty-six-foot isolation dome on the side of Mauna Loa meant to mimic conditions on Mars.) Musk, ever the competitor, says he will get people to Mars by 2026. The race is on.

How are those Mars colonizers going to communicate with friends and family back on earth? Musk is working on that. He has applied to the Federal Communications Commission for permission to test a satellite-beamed Internet service that, he says, “would be like rebuilding the Internet in space.” The system would consist of four thousand small, low-orbiting satellites that would ring the earth, handing off services as they traveled through space. Though satellite Internet has been tried before, Musk thinks that his system, relying as it does on SpaceX’s own rockets and relatively inexpensive and small satellites, might actually work. Google and Fidelity apparently think so too. They recently invested $1 billion in SpaceX, in part, according to The Washington Post, to support Musk’s satellite Internet project.

While SpaceX’s four thousand circling satellites have the potential to create a whole new meaning for the World Wide Web, since they will beam down the Internet to every corner of the earth, the system holds additional interest for Musk. “Mars is going to need a global communications system, too,” he apparently told a group of engineers he was hoping to recruit at an event last January in Redmond, Washington. “A lot of what we do developing Earth-based communications can be leveraged for Mars as well, as crazy as that may sound.”•

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“Their Big Personalities And Ambitions Are Seen As Virtues”

July 7, 2015 in Books, Excerpts, Science/Tech | Permalink

It might be unfair to label the late Steve Jobs or Jeff Bezos or Elon Musk as having sociopathic tendencies, but it’s pretty clear they’ve recused themselves from basic empathy, feeling liberated from politesse by their self-appointed mission of “transforming the world.”

I have a few books to finish before reading Ashlee Vance’s Musk bio, and I’m really looking forward to it. An Economist piece about the title takes Vance to task somewhat for what it feels is an effort to elide Elon’s elephantine ego, though it points to this dynamic as a sign of the times. An excerpt:

Another, more controversial quality that has helped Mr Musk and some of his peers to succeed is a certain lack of empathy. Mr Vance tries to play down Mr Musk’s brittleness, but it is hard to obscure. While dancing with his first wife on their wedding day, he told her, “I am the alpha in this relationship.” When Mary Beth Brown, his longtime assistant, asked for a pay rise, he said he wanted to see if he could do her job, and then fired her instead. Mr Vance concludes that Mr Musk is not on the Asperger’s spectrum, as some have suggested, but is “profoundly gifted”. Bent on saving humanity, he sometimes lacks the patience to deal with individual humans.

The most fascinating and at times frustrating relationship revealed by the book is in fact the one between biographer and subject. Several times Mr Vance compares Mr Musk to Tony Stark, the businessman who becomes “Iron Man” (of Marvel Comics fame). Mr Vance comes across as a “Musketeer”, someone who believes in Mr Musk’s power to reshape the world. Having waited 18 months for an interview he may have felt indebted for the access that was eventually granted. The reverential tone grates, but it also reflects this moment in the technology business, when celebrity entrepreneurs are riding high, and their big personalities and ambitions are seen as virtues. They will inevitably stumble, and some of their companies will suffer declines, but many will make a comeback, as heroes often do.•

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“Rather Than Send A Few Mice Into Earth’s Orbit, Musk Wanted To Send Them To Mars”

May 17, 2015 in Books, Excerpts, Science/Tech, Urban Studies | Permalink

Of the two things that could transform the world, Tesla and SpaceX, the former is far more plausible to succeed in its goal, which would be to environmentally remake the home and roads, but Elon Musk sees each as equally necessary for the human race to survive. Bloomberg has published an excellent segment from Ashlee Vance’s new book about Musk in which the writer makes clear how close the industrialist/technologist came to losing both the electric-and-solar empire and a shot at colonizing Mars.

SpaceX began with a dream of sending mice to our neighboring planet in a rocket purchased from the Russians, but consumer frustration forced Musk to build his own mini-NASA start-up, and for his ambitions to grow exponentially. 

An excerpt:

Elon and Justine decided to move south to begin their family and the next chapter of their lives in Los Angeles. Unlike many Southern California transplants, they were drawn by the technology. The mild, consistent weather made it ideal for the aeronautics industry, which had been there since the 1920s, when Lockheed Aircraft set up shop in Hollywood. Howard Hughes, the U.S. Air Force, NASA, Boeing, and a mosaic of support industries followed suit. While Musk’s space plans were vague at the time, he felt confident that he could recruit some of the world’s top aeronautics thinkers and get them to join his next venture.

Musk started by crashing the Mars Society, an eclectic collection of space enthusiasts dedicated to exploring and settling the Red Planet. They were holding a fund-raiser in mid-2001, a $500-per-plate event at the house of one of the well-off Mars Society members. What stunned Robert Zubrin, the head of the group, was the reply from someone named Elon Musk, whom no one could remember inviting. “He gave us a check for $5,000,” Zubrin said. “That made everyone take notice.” Zubrin invited Musk for coffee ahead of the dinner and told him about the research center the society had built in the Arctic to mimic the tough conditions of Mars and the experiments they had been running for something called the Translife Mission, in which there would be a capsule orbiting earth carrying a crew of mice. It would spin to give them one-third gravity—the same as Mars—and they would live there and make babies.

When it was time for dinner, Zubrin placed Musk at the VIP table next to himself, the director and space buff James Cameron, and Carol Stoker, a planetary scientist for NASA. Musk loved it. “He was much more intense than some of the other millionaires,” Zubrin said. “He didn’t know a lot about space, but he had a scientific mind. He wanted to know exactly what was being planned in regards to Mars and what the significance would be.” Musk took to the Mars Society right away and joined its board of directors. He donated an additional $100,000 to fund a research station in the desert.

Musk’s friends were not entirely sure what to make of his mental state at that time. He’d caught malaria while on vacation in Africa and lost a tremendous amount of weight fighting it off. Musk stands 6-foot-1 but usually seems much bigger than that. He’s broad-shouldered, sturdy, and thick. This version of Musk, though, looked emaciated and with little prompting would start expounding on his desire to do something meaningful with his life. “He said, ‘The logical thing to happen next is solar, but I can’t figure out how to make any money out of it,’ ” said George Zachary, an investor and close friend of Musk’s, recalling a lunch date at the time. “He started talking about space, and I thought he meant office space like a real estate play.” Musk had already started thinking beyond the Mars Society’s goals. Rather than send a few mice into earth’s orbit, Musk wanted to send them to Mars.

“He asked if I thought that was crazy,” Zachary said. “I asked, ‘Do the mice come back? Because, if they don’t, yeah, most people will think that’s crazy.’ ” Musk said that the mice were not only meant to go to Mars and come back but they also would come home with the baby mice, too.•

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“He Rents Castles And Sumo Wrestlers For His Parties”

May 13, 2015 in Books, Excerpts, Science/Tech | Permalink

Like myself, Elon Musk rents sumo wrestlers for his parties. I, however, also employ former astronauts to serve drinks. You can put your cigarette out on Buzz Aldrin’s forehead, and he will accept it with quiet resignation. 

Seriously, Elon Musk is a super-wealthy, highly driven and somewhat odd guy, which we already know, but in Dwight Garner’s NYT review of Ashlee Vance’s new Musk bio, his features are given some definition. An excerpt:

Other eye-popping details, not all of them previously reported, are flecked atop this book like sea salt. His five children don’t merely have nannies but have had a nanny manager. He worries that Google is building a fleet of robots that may accidentally destroy mankind. He rents castles and sumo wrestlers for his parties. At one of them, a knife thrower aimed at a balloon between the blindfolded Mr. Musk’s legs.

The best thing Mr. Vance does in this book, though, is tell Mr. Musk’s story simply and well. It’s the story of an intelligent man, for sure. But more so it is the story of a determined one. Mr. Musk’s work ethic has always been intense. One observer says about him early on, “We all worked 20 hour days, and he worked 23 hours.”

Mr. Musk was born in 1971 and grew up in Pretoria. His father was an engineer; his mother, whose family had roots in the United States and Canada, was a model and dietitian. There are indications his father was brutal, and that Mr. Musk is a tortured soul trying to make up for a wrecked childhood. But no one will speak specifically about any such events.•

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“This Would Mean An Ultrafuturistic Design Coupled With Loads Of Automation”

July 14, 2014 in Excerpts, Science/Tech, Urban Studies | Permalink

Elon Musk, whose ambitions are part Edison and part Tesla, just announced he’s building a spaceport in Texas, aiming to send up rockets at an exceptionally fast clip. From Ashlee Vance in Businessweek:

“The new site in Texas, though, would give SpaceX a clean slate to put its unique spin on a spaceport. Knowing Musk, I believe this would mean an ultrafuturistic design coupled with loads of automation. The space industry could certainly benefit from this type of modernization, since it’s still relying, in most cases, on decades-old sites that were mainly built to send up missiles.

The SpaceX spaceport will be in Cameron County, where the company has been gobbling up land not far from the border with Mexico and near the cities of McAllen and Brownsville. The FAA has granted SpaceX approval (pdf) for 12 commercial launches per year on a 56.5 acre parcel of land. SpaceX would mostly be launching its current Falcon 9 rockets and its upcoming Falcon Heavy rockets.

Musk’s ultimate goal is to get to Mars, and he wants to be able to perform several launches a day, so that enough equipment and people could be sent to the planet to sustain life. The Texas site represents the first steps toward perfecting some of the launch technology needed to pull this off.”

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“The Google Self-Driving Cars Come With Very Real Consequences”

March 29, 2013 in Excerpts, Science/Tech, Urban Studies | Permalink

The opening of Ashlee Vance’s Businessweek piece about sharing the road with robots in Mountain View, California, ground zero for Google’s driverless car experimentation, in a time before the bots become dominant:

“My hometown, Mountain View, Calif., has become the unofficial capital of the robotic car revolution. Each day, I seem to run into one, two, or three self-driving Google cars. They’re on my freeways; they’re in my neighborhood; they’re taking my shortcuts.

One time, five of the self-driving cars gathered at a gas station equidistant from my house and Google headquarters. It felt a bit like the robots had taken ownership of my watering hole. People, likely well-paid engineers, had to fill up the cars as if they were fleshy lackeys. The rest of us waited for the robots to get full and head off to wherever it is robots go.

Away from the general unease they stir up, the Google self-driving cars come with very real consequences. I’ll concede that the cars may be better at driving than humans. They follow the rules of the road perfectly and change lanes with appropriate caution. They always signal. Thing is, the cars make the drivers around them worse.”

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“I Would Like To Die On Mars”

September 14, 2012 in Excerpts, Science/Tech, Urban Studies | Permalink

From Ashlee Vance’s well-rounded Businessweek portrait of Elon Musk, a brilliant and difficult man who is currently the most ambitious industrialist in the world:

“On the assumption that people will be living on earth for some time, Musk is cooking up plans for something he calls the Hyperloop. He won’t share specifics but says it’s some sort of tube capable of taking someone from downtown San Francisco to Los Angeles in 30 minutes. He calls it a ‘fifth mode of transportation’—the previous four being train, plane, automobile, and boat. ‘What you want is something that never crashes, that’s at least twice as fast as a plane, that’s solar powered and that leaves right when you arrive, so there is no waiting for a specific departure time,’ Musk says. His friends claim he’s had a Hyperloop technological breakthrough over the summer. ‘I’d like to talk to the governor and president about it,’ Musk continues. ‘Because the $60 billion bullet train they’re proposing in California would be the slowest bullet train in the world at the highest cost per mile. They’re going for records in all the wrong ways.’ The cost of the SF-LA Hyperloop would be in the $6 billion range, he says.

Musk is also planning to develop a new kind of airplane: ‘Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That’s pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement.’

After a few hours with Musk, hypersonic tubes and jets that take off like rockets start to seem imminent. But interplanetary travel? Really? Musk says he’s on target to get a spacecraft to the red planet in 10 to 15 years, perhaps with him on board. ‘I would like to die on Mars,” he says. ‘Just not on impact.'”

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“The Best Minds Of My Generation Are Thinking About How To Make People Click Ads”

April 19, 2011 in Excerpts, Science/Tech, Urban Studies | 2 comments

The opening of “This Tech Bubble Is Different,” an Ashlee Vance Businessweek article which wonders whether the current media companies with stratospheric valuations will leave behind anything of worth if the market goes bust:

“As a 23-year-old math genius one year out of Harvard, Jeff Hammerbacher arrived at Facebook when the company was still in its infancy. This was in April 2006, and Mark Zuckerberg gave Hammerbacher—one of Facebook’s first 100 employees—the lofty title of research scientist and put him to work analyzing how people used the social networking service. Specifically, he was given the assignment of uncovering why Facebook took off at some universities and flopped at others. The company also wanted to track differences in behavior between high-school-age kids and older, drunker college students. ‘I was there to answer these high-level questions, and they really didn’t have any tools to do that yet,’ he says.

Over the next two years, Hammerbacher assembled a team to build a new class of analytical technology. His crew gathered huge volumes of data, pored over it, and learned much about people’s relationships, tendencies, and desires. Facebook has since turned these insights into precision advertising, the foundation of its business. It offers companies access to a captive pool of people who have effectively volunteered to have their actions monitored like so many lab rats. The hope—as signified by Facebook’s value, now at $65 billion according to research firm Nyppex—is that more data translate into better ads and higher sales.

After a couple years at Facebook, Hammerbacher grew restless. He figured that much of the groundbreaking computer science had been done. Something else gnawed at him. Hammerbacher looked around Silicon Valley at companies like his own, Google (GOOG), and Twitter, and saw his peers wasting their talents. ‘The best minds of my generation are thinking about how to make people click ads,’ he says. ‘That sucks.'”

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