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A brief analysis of the romantic appeal of Mad Men by the resolutely astute Adam Curtis at the BBC:

“The widespread fascination with the Mad Men series is far more than just simple nostalgia. It is about how we feel about ourselves and our society today.

In Mad Men we watch a group of people who live in a prosperous society that offers happiness and order like never before in history and yet are full of anxiety and unease. They feel there is something more, something beyond. And they feel stuck.

I think we are fascinated because we have a lurking feeling that we are living in a very similar time. A time that, despite all the great forces of history whirling around in the world outside, somehow feels stuck. And above all has no real vision of the future.

And as we watch the group of characters from 50 years ago, we get reassurance because we know that they are on the edge of a vast change that will transform their world and lead them out of their stifling technocratic order and back into the giant onrush of history.

The question is whether we might be at a similar point, waiting for something to happen. But we have no idea what it is going to be.”

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RCA initially developed SelectaVision for home video in 1964, but bungled its marketing and distribution for nearly two decades until VHS had rendered it beside the point. Although it contained its content on a disc-shaped object, it was not what we think of as a laser disc that utilizes a beam of light. It was essentially akin to a record player that used a needle to read the info and transmit it to a TV screen. From 1979. before content became invisible:

In a new WSJ piece, behavioral economist Dan Ariely looks at how almost everyone is duplicitous and how widespread small-scale cheating aggregates to trump Madoff-sized indiscretions. An excerpt:

“We tend to think that people are either honest or dishonest. In the age of Bernie Madoff and Mark McGwire, James Frey and John Edwards, we like to believe that most people are virtuous, but a few bad apples spoil the bunch. If this were true, society might easily remedy its problems with cheating and dishonesty. Human-resources departments could screen for cheaters when hiring. Dishonest financial advisers or building contractors could be flagged quickly and shunned. Cheaters in sports and other arenas would be easy to spot before they rose to the tops of their professions.

But that is not how dishonesty works. Over the past decade or so, my colleagues and I have taken a close look at why people cheat, using a variety of experiments and looking at a panoply of unique data sets—from insurance claims to employment histories to the treatment records of doctors and dentists. What we have found, in a nutshell: Everybody has the capacity to be dishonest, and almost everybody cheats—just by a little. Except for a few outliers at the top and bottom, the behavior of almost everyone is driven by two opposing motivations. On the one hand, we want to benefit from cheating and get as much money and glory as possible; on the other hand, we want to view ourselves as honest, honorable people. Sadly, it is this kind of small-scale mass cheating, not the high-profile cases, that is most corrosive to society.”

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From a Guardian article about superstar psychologist Daniel Kahneman, an example of the type of questions he asks to poke holes in our seemingly natural proclivity for favoring narrative over rational thought:

“Kahneman’s approach to psychology spurns heart-sinking tables and formulae in favour of short, intriguing questions that elegantly illustrate the ways our intuitions mislead us.

Take the famous ‘Linda question’: Linda is a single 31-year-old, who is very bright and deeply concerned with issues of social justice. Which of the following statements is more probable: a) that Linda works in a bank, or b) that Linda works in a bank and is active in the feminist movement? The overwhelming majority of respondents go for b), even though that’s logically impossible. (It can’t be more likely that both things are true than that just one of them is.) This is the ‘conjunctive fallacy,’ whereby our judgment is warped by the persuasive combination of plausible details. We are much better storytellers than we are logicians.”

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A needleless injection system, just patented by MIT, delivers medicine to the bloodstream through a hypospray. From Dvice“MIT has developed an injection system that uses a powerful magnetic piston to push a near-supersonic dose of medication straight through your skin into your body. The drugs themselves are carried along on a blast of air that’s skinnier than the proboscis of a mosquito, which means that you can’t feel it at all. In fact, it doesn’t even leave a mark, which means that it can be used on your eardrums or even your eyeballs without causing any damage.”

The opening of “Divine Inspiration,” Jeet Heer’s new article in The Walrus about the religious underpinnings of Marshall McLuhan’s vision:

“APPROPRIATELY ENOUGH, a century after his birth in 1911, Marshall McLuhan has found a second life on the Internet. YouTube and other sites are a rich repository of McLuhan interviews, revealing that the late media sage still has the power to provoke and infuriate. Connoisseurs of Canadian television should track down a 1968 episode of a CBC program called The Summer Way, a highbrow cultural and political show that once featured a half-hour debate about technology between McLuhan and the novelist Norman Mailer.

Both freewheeling public intellectuals with a penchant for making wild statements, Mailer and McLuhan were well matched mentally, yet they displayed an appropriate stylistic contrast. Earthy, squat, and pugnacious, Mailer possessed all the hot qualities McLuhan attributed to print culture. Meanwhile, McLuhan adopted the cerebral and cavalier cool approach he credited to successful television politicians like John F. Kennedy and Pierre Trudeau, who responded to attacks with insouciant indifference.

Early on in the program, McLuhan and Mailer tackle the largest possible issue, the fate of nature:

McLuhan: We live in a time when we have put a man-made satellite environment around the planet. The planet is no longer nature. It’s no longer the external world. It’s now the content of an artwork. Nature has ceased to exist.

Mailer: Well, I think you’re anticipating a century, perhaps.

McLuhan: But when you put a man-made environment around the planet, you have in a sense abolished nature. Nature from now on has to be programmed.

Mailer: Marshall, I think you’re begging a few tremendously serious questions. One of them is that we have not yet put a man-made environment around this planet, totally. We have not abolished nature yet. We may be in the process of abolishing nature forever.

McLuhan: The environment is not visible. It’s information. It’s electronic.

Mailer: Well, nonetheless, nature still exhibits manifestations which defy all methods of collecting information and data. For example, an earthquake may occur, or a tidal wave may come in, or a hurricane may strike. And the information will lag critically behind our ability to control it.

McLuhan: The experience of that event, that disaster, is felt everywhere at once, under a single dateline.

Mailer: But that’s not the same thing as controlling nature, dominating nature, or superseding nature. It’s far from that. Nature still does exist as a protagonist on this planet.

McLuhan: Oh, yes, but it’s like our Victorian mechanical environment. It’s a rear-view mirror image. Every age creates as a utopian image a nostalgic rear-view mirror image of itself, which puts it thoroughly out of touch with the present. The present is the enemy.”

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The full ’68 McLuhan-Mailer debate the article references:

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In August of last year I put up a post entitled, “Can China, With Its Present Government And Business Structure, Ever Turn Out A Company Like Apple?” I was asking whether a nation that has famously opened countless fake Apple stores could ever create an actual company like the one birthed by Jobs-Wozniak. In the New York Times, the excellent James Fallows wonders similar things in “Can China Escape The Low-Wage Trap?” An excerpt about the downside to China’s meteoric rise:

“Some of the limits and failures are well publicized: among others, the environmental despoliation that has made cancer the leading cause of death in China; the demographic shift caused by the one-child policy that threatens to make China the first society to grow old before it grows rich; and the problems of transparency and accountability in the Chinese governing system, illustrated most recently by the Bo Xilai and Chen Guangcheng cases.

Those, at least, are the problems that get the headlines. But there’s a bigger one, which the Chinese government and public are only now starting to recognize: whether the success of China’s current model is leading toward a ‘low-wage trap,’ in which its outsourcing factories get bigger but don’t necessarily move the country toward the higher tiers of the world economic structure.

PUT differently, will Chinese companies ever go from assembling iPads to fostering future Apples of their own — or, similarly, from selling knockoff copies of Western movies, music, search engines and online apps to establishing China’s own pop-culture industries with worldwide profits and soft-power appeal?

Nearly every Apple product is ‘made’ in China, but barely 10 cents on the Apple sales dollar stay with workers, suppliers or anyone else in te country. The rest goes to designers and shareholders in the United States, component makers in Japan, machine-tool makers in Germany and retailers or shippers around the world. The problem for America with this arrangement is that it disproportionately rewards the top rather than the middle of our income scale. The problem for China is figuring out how to capture more of the rewards to begin with.”

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Viewtron, an early online service from AT&T and Knight-Ridder, opened its virtual doors in South Florida in 1983, offering email, banking, shopping, news, weather and updated airline schedules. Despite quickly reaching 15 U.S. markets, Viewtron folded in 1986, victim of being ahead of the wave before people had learned how to surf.

From “The First Wired President,” Tom Wheeler’s smart New York Times Disunion post about Abraham Lincoln’s embrace of technology:

“Up until May 1862 Lincoln had sent, on average, a little over one telegram a month. But things changed when a telegraph office was opened next door to the White House, in the War Department. On May 24 the president had his online breakout, sending nine telegrams. That week he would send more than all his previous messages, combined. From May 24 — 18 years to the day since Morse had first tapped out ‘What hath God wrought’ — forward, Lincoln and the telegraph were inseparable.

The new telegraph office became the first Situation Room. Several times a day the president would walk into the telegraph office, sit down at the desk of its manager and begin going through the copies of all telegrams received, whether addressed to him or not. During great battles the president would even sleep in the telegraph office, just to be close to his oracle.

Using the telegraph to extend his voice was an obvious application of the technology. ‘You are instructed…to put twenty thousand men (20,000) in motion at once for the Shenandoah,’ the president ordered Gen. Irvin McDowell on May 24. Less obvious, however, was how Lincoln made the telegraph his eyes and ears to distant fields and the keyhole into his generals’ headquarters. As he sat in the telegraph office reading messages, he gained insights, felt the pulse of his Army in the field and reacted.”

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At the BBC, sci-fi writer Elizabeth Moon suggests humans get bar codes at birth:

“If I were empress of the Universe I would insist on every individual having a unique ID permanently attached – a barcode if you will; an implanted chip to provide an easy, fast inexpensive way to identify individuals.

It would be imprinted on everyone at birth. Point the scanner at someone and there it is.

Having such a unique barcode would have many advantages. In war soldiers could easily differentiate legitimate targets in a population from non combatants.”

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From a BLDG BLOG post about zero-gravity design, which is necessary to build hotels and other structures in space to lodge and care for a new breed of tourist:

“Given all the justifiable excitement in the past few days about the successful launch of SpaceX, Milan’s Domus Academy is hosting a rather well-timed two-week design intensive this summer called ‘Zero-Gravity Design: Products & Microenvironments for Orbiting Hotels.’

It runs from July 2-13, 2012, and will be taught by ‘aerospace entrepreneur’ Susmita Mohanty.

From the studio brief:

As the race to open up the space frontier to tourists revs up, so will opportunities for designers and architects. The participants of this course will design products and microenvironments for living aboard future Orbiting Hotels. The Space Tourists, will have to, after all, eat, drink, sleep, cleanse, exercise, work, play, improvise, relax, move, stay still, contemplate, congregate, seek privacy and look out of the window. These everyday tasks, and more, open up an infinite range of design possibilities.”

David Letterman meets legendary advertising Mad Man, David Ogilvy, 1983.

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Thanks to the Browser for pointing out that “Transfiguration,” Raffi Khatchadourian’s fascinating February New Yorker article about face transplantation, has just been ungated. The opening:

God took Dallas Wiens’s face from him on a clear November morning four years ago. If you ask Wiens, he will say that it was neither an accident nor a punishment; it was simply what had to happen. At the time, he was trying to paint the roof of the Ridglea Baptist Church, just off Route 30, in Fort Worth. He was twenty-three, and suffering from the complications of being young and living a life of trouble, heartache, and restlessness.

Wiens had been adrift since adolescence. At fourteen, a traumatic incident—something that he can’t bear to talk about—had shaken him, cut into the core of who he was. He promised himself never to smile again, to detach himself from any emotion. Although he had grown up in a Christian home, he decided to turn his back on God. He fought often at school. By eighteen, he had left home, and was using drugs, dealing drugs, and carrying guns. He joined the Army, to clean himself up, but he had a bad knee and trouble with authority, and so he left. He tried to keep away from Texas, but poverty drew him back, and he got a local girl pregnant. While she was giving birth, the baby nearly died. In the hospital, Wiens asked someone if it was O.K. to cry, and then cried like never before. When the baby was born, a tiny girl at twenty-seven weeks, he filled up with emotion. He married the mother of his child, thinking that it was the right thing to do, but the marriage fell apart. He wanted change. He wanted to reënlist, to escape the mess of his story, to be a good father, a better man. Like all of us, he kept trying to find his way.

Wiens needed civilian medical and psychological evaluations before returning to the Army, and for that he needed money, which is how he ended up at the Ridglea Baptist Church on November 13th, the day his face was destroyed. He found the job through his oldest brother, Daniel; their uncle, Tony Peterson, was going to be working with them. They planned to do some touchup painting from a boom lift, which can hoist a man into the sky with a giant hydraulic arm. It was a small job. They debated where to position the machine, how far from the church, and decided that Wiens would go up. Daniel went around to the other side of the building. Wiens got into the lift and began operating the hydraulics. He seemed preoccupied, Peterson recalled; he was staring straight ahead, unaware of the danger, as he rose and rose, until his forehead hit a high-voltage electrical wire suspended above him. The electricity gripped his body, coursing through his head and the left side of his torso. For about fifteen seconds, ionized gas enveloped him in an azure nebula. The smell of an electrical burn hung in the air.”

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MIT reaserchers have created a low-cost virtual-reality system. From Cult of Mac: “Not only can you reach into the virtual world and manipulate the objects you create there, but there’s a way to connect with others, locally or remotely, to collaborate within a shared 3D virtual space. Looks like all that virtual reality stuff from the late 1990s is coming around again, only with the iPad, an off-the-shelf computing system with plenty of power for this application.”

"The Industrial Revolution and its consequences have been a disaster for the human race."

The future is scary not just for the unbalanced but for the observant as well. But questioning the road ahead and trying to blow it up so that no one can proceed are two very different things. It’s a thorny situation, then, for those who abhor the Unabomber’s violent acts but see sensible assertions in Ted Kaczynski’s anti-tech manifesto. Michigan philosophy professor David F. Skrbina finds himself in that tight spot, having become a confidante of sorts for the imprisoned domestic terrorist. From “The Unabomber’s Pen Pal,” Jeffrey R. Young’s revealing Chronicle of Higher Education piece about the unusual bond:

“But when David F. Skrbina, a lecturer in philosophy at the University of Michigan here, read the manifesto in The Washington Post on the day it was published, he saw value in the message. He was particularly impressed by its clarity of argument and its references to major scholars on the philosophy of technology. He saw a thinker who wrongly turned to violence but had an argument worthy of further consideration. That argument certainly wasn’t perfect in Skrbina’s view, and he had some questions. Why not just reform the current system rather than knock it down? What was Kaczynski’s vision of how people should live?

In November 2003, Skrbina mailed a letter to Kaczynski, then as now in a supermax prison in Colorado, asking those and other questions designed ‘to challenge him on his views, to press him.’

So began a correspondence that has spanned more than 150 letters and has led Skrbina to help compile a book of Kaczynski’s writings, called Technological Slavery, released in 2010. The book is a kind of complete works of this violent tech skeptic, including the original manifesto, letters to Skrbina answering the professor’s questions, and other essays written from the Unabomber’s prison cell.

Today, Skrbina is something like a friend to Kaczynski. And he’s more than that. The philosophy lecturer from Dearborn serves as the Unabomber’s intellectual sparring partner, a distributor of his writings to a private e-mail list of contacts, and at times even an advocate for his anti-tech message.” (Thanks Browser.)

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A segment about Marcel Duchamp and his unfinished meta-machine The Large Glass from Robert Hughes’ excellent 1982 program, The Shock of the New.

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There are corresponding pieces in Wired and Businessweek about authoritarian rulers in the Internet Age, trying to defend their their regimes from wired dissidents by using new media tools and aggressive PR tactics.

“But like [Ghaida al-] Tawati, these activists would suffer greatly at the hands of Gadhafi’s spy service, whose own capabilities had been heightened by 21st-century technology. By now, it’s well known that the Arab Spring showed the promise of the Internet as a crucible for democratic activism. But, in the shadows, a second narrative unfolded, one that demonstrated the Internet’s equal potential for government surveillance and repression on a scale unimaginable with the old analog techniques of phone taps and informants. Today, with Gadhafi dead and a provisional government of former rebels in charge, we can begin to uncover the secret, high tech spying machine that helped the dictator and his regime cling to power.

The regime had been following Tawati online for years, and the harassment of her was mostly orchestrated by a group that came to be called the Electronic Army. According to former members, this loose organization was founded several years ago when Mutassim Gadhafi, one of the dictator’s playboy sons, had been enraged after videos of him attending a nude beach party on New Year’s Eve were posted online. Mutassim, who chaired Libya’s National Security Council, created a group of Internet users, some paid, some volunteer, to try to take down those videos and other anti-Gadhafi material posted online. They bombarded YouTube with flags for copyright infringement and inappropriate content; they waged a constant back-and-forth battle with critics of the regime, whom they would barrage with emails and offensive comments.

After all the cruelties she had endured as a child, Tawati could deal with the insults directed at her. But it stunned her when, in August 2010, some of her private email exchanges with other dissidents somehow got leaked to Hala Misrati, a notorious TV propagandist and one of the Electronic Army’s apparent leaders. How had her accounts been compromised, she wondered?

The answer, though she would not know it until after the regime fell, lay in a secret deal Gadhafi had made with a company called Amesys—a subsidiary of the French defense firm Bull SA—for technology that would allow his spy services to access all the data flowing through Libya’s Internet system. In a proposal to the regime dated November 11, 2006, Amesys (then called i2e Technologies) laid out the specifications for its comprehensive Homeland Security Program. It included encrypted communications systems, bugged cell phones (with sample phones included), and, at the plan’s heart, a proprietary system called Eagle for monitoring the country’s Internet traffic.”

“These New Age autocrats, he says, can no longer rule by brute force. Instead, they use ‘more subtle forms of coercion’ while investing heavily in maintaining the appearance of rights, law, and elections, and keeping their borders open so that opponents can always leave. ‘Modern dictators,’ he contends, ‘understand it is better to appear to win a contested election than to openly steal it.’ He points to Chavez, who altered legislation to boost his chances of electoral victory, then, after winning, used his poll victory to eviscerate opponents—never accepting the idea, crucial to democracy, of legitimate differences between parties. Then there’s Putin, who maintains the façade of a constitution while working in what Dobson calls the ‘seams of the political system’ to centralize power, using proxies to take over leading companies and key media outlets. Putin has created government-dominated NGOs that mimic free speech but make it harder for activists to get their voices heard.

Today’s smartest dictators, such as the Chinese Communist Party, adopt many of the technocratic methods of the most successful modern businesses, justifying their rule with their economic success. The CCP operates by consensus at the highest levels, while tailoring the government, at local levels, to enhance the delivery of services without actually opening up the political system. The party also normally keeps its internal debates internal, presenting a uniform face to citizens.”

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New York’s Port Authority has announced that Airus Media hologram assistants will be installed at NYC airports to answer traveler questions. From Sarah Kessler at Mashable:

“One of the new customer service representatives at New York City’s three major airports this summer will stand out from the rest. She is friendly, helpful, and made out of plexiglass.

In other words, she’s North America’s first avatar airport customer service representative.

The Port Authority of New York and New Jersey unveiled the virtual assistant Tuesday morning. It works by projecting video from a human spokesperson onto a life-size cutout of a woman.”

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"Anderson’s responses were still a good distillation of TED’s ideology." (Image by Steve Jurvetson.)

I enjoy a lot of TED lectures and have posted some here, but I highly recommend “Don’t Mention Income Inequality Please, We’re Entrepreneurs,” a smart Salon article by Alex Pareene about the wealthy organization’s unspoken politics. The opening:

“There was a bit of a scandal last week when it was reported that a TED Talk on income equality had been censored. That turned out to be not quite the entire story. Nick Hanauer, a venture capitalist with a book out on income inequality, was invited to speak at a TED function. He spoke for a few minutes, making the argument that rich people like himself are not in fact job creators and that they should be taxed at a higher rate.

The talk seemed reasonably well-received by the audience, but TED ‘curator’ Chris Anderson told Hanauer that it would not be featured on TED’s site, in part because the audience response was mixed but also because it was too political and this was an ‘election year.’

Hanauer had his PR people go to the press immediately and accused TED of censorship, which is obnoxious — TED didn’t have to host his talk, obviously, and his talk was not hugely revelatory for anyone familiar with recent writings on income inequity from a variety of experts — but Anderson’s responses were still a good distillation of TED’s ideology.”

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A government film from the 1970s about future energy sources. It had to have been made before Three Mile Island because nukes are promoted without reservation. Some fun concept cars and an intermittently avant-garde score.

Before we realized that crowds might have wisdom, demographers worried mightily about overpopulation. The recent renaissance in demography has seen a shift in focus. From the Economist:

The main concern of demographers in their heyday (the 1970s and 1980s) was high fertility and the total number of the world’s people. This was the period of The Population Bomb, a bestseller by a biologist, Paul Ehrlich, which argued that the world could not feed itself. An international family-planning movement sprang up. Top-down programmes attempted to control the total size of national populations. China’s one-child policy is the best known and most extreme of these.

Now though, as John May, formerly of the World Bank and now Georgetown University, shows in World Population Policies, the focus of demographers has switched from the overall size of populations to their composition—that is, to age groups and their relation to one another. Instead of high fertility rates, demographers study ageing, dependency ratios, the ‘demographic dividend’ (a bulge of working-age adults) and distorted sex ratios, which result when millions of parents choose the sex of their children, often by aborting baby daughters.

The result, suggests Mr May, is that demography is more complex, if less dramatic, than it used to be.”

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A 1972 UN film about threats to our environment, which features Paul Ehrlich. Also on hand: Indira Gandhi, Kurt Waldheim, Robert S. McNamara, etc.

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In “Taking the Driver Out of the Car” at the WSJ, Randal O’Toole champions the proliferation of robocars over the Obama Adminstration’s proposal for a new high-speed national rail system, believing driverless vehicles can reduce congestion immediately and greenhouses gases in the near future. An excerpt:

“Driverless vehicles offer huge advantages over current autos. Because computer reaction times are faster, driverless cars can safely operate more closely together, potentially tripling highway throughput. This will virtually eliminate congestion and reduce the need for new road construction.

Toyota’s recent recalls naturally lead to worries that computer glitches could cause serious accidents. Since each car will be independently controlled, a failure in one would simply lead others to avoid that car. Modern cars already have numerous built-in computers that do things, such as anti-lock braking, far more reliably than humans, even those who are not texting or inebriated. Any serious problems could be quickly corrected through wireless software upgrades.

Driverless cars and trucks will be safer. They will also be greener, first by significantly reducing congestion, and eventually because vehicles will be lighter in weight due to reduced collision risks.”

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To H.G. Wells, Utopia wasn’t a perfectly pastoral or wholesome place, but one that was wise enough to separate the industrial and the green and adult entertainment from family fare. An excerpt from “A Modern Utopia,” 1905:

“But in Utopia there will be wide stretches of cheerless or unhealthy or toilsome or dangerous land with never a household; there will be regions of mining and smelting, black with the smoke of furnaces and gashed and desolated by mines, with a sort of weird inhospitable grandeur of industrial desolation, and the men will come thither and work for a spell and return to civilisation again, washing and changing their attire in the swift gliding train. And by way of compensation there will be beautiful regions of the earth specially set apart and favoured for children; in them the presence of children will remit taxation, while in other less wholesome places the presence of children will be taxed.”

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Dubai, 1993.

From “The New Mecca,” George Saunders 2005 GQ article about Dubai before the worldwide recession slowed down (somewhat) that next-level nation-state’s otherworldly development if not its outlandish dreams:

IN WHICH I FALL IN LOVE WITH A FAKE TOWN

From the air, Dubai looked something like Dallas circa 1985: a vast expanse of one- or two-story white boxes, punctuated by clusters of freakish skyscrapers. (An Indian kid shouted, “Dad, looks like a microchip!”) Driving in from the airport, you’re struck by the usual first-night-in-new-country exotica (“There’s a Harley-Davidson dealership—right in the Middle East!“), and the skyscraper clusters were, okay, odd looking (like four or five architects had staged a weird-off, with unlimited funds)—but all in all, it was, you know, a city. And I wondered what all the fuss was about.

Then I got to my hotel.

The Madinat Jumeirah is, near as I can figure, a superresort consisting of three, or possibly six, luxury sub-hotels and two, or maybe three, clusters of luxury villas, spread out over about forty acres, or for all I know it was twelve sub-hotels and nine luxury-villa clusters—I really couldn’t tell, so seamless and extravagant and confusing was all the luxury. The Madinat is themed to resemble an ancient Arabian village. But to say the Madinat is themed doesn’t begin to express the intensity and opulence and areal extent of the theming. The site is crisscrossed by 2.3 miles of fake creeks, trolled night and day by dozens of fake Arabian water taxis (abras) piloted by what I can only describe as fake Arabs because, though dressed like old-timey Arabs, they are actually young, smiling, sweet-hearted guys from Nepal or Kenya or the Philippines, who speak terrific English as they pilot the soundless electrical abras through this lush, created Arabia, looking for someone to take back to the lobby, or to the largest outdoor pool in the Middle East, or over to Trader Vic’s, which is also themed and looks something like a mysterious ancient Casbah inexplicably filled with beautiful contemporary people.

And so, though my first response to elaborate Theming is often irony (Who did this? And why? Look at that modern exit sign over that eighteenth-century bedstead. Haw!), what I found during my stay at the Madinat is that irony is actually my first response to tepid, lame Theming. In the belly of radical Theming, my first response was to want to stay forever, bring my family over, set up shop in my hut-evoking villa, and never go home again.

Because the truth is, it’s beautiful. The air is perfumed, you hear fountains, the tinkling of bells, distant chanted prayers, and when the (real) Arabian moon comes up, yellow and attenuated, over a (fake) Arabian wind tower, you feel you are a resident of some ancient city—or rather, some ancient city if you had dreamed the ancient city, and the ancient city had been purged of all disease, death, and corruption, and you were a Founder/Elder of that city, much beloved by your Citizens, the Staff.

Wandering around one night, a little lost, I came to the realization that verisimilitude and pleasure are not causally related. How is this ‘fake’? This is real flowing water, the date and palm trees are real, the smell of incense and rose water is real. The staggering effect of the immense scale of one particular crosswalk—which joins two hotels together and is, if you can imagine this, a four-story ornate crosswalk that looks like it should have 10,000 cheering Imperial Troops clustered under it and an enigmatic young Princess waving from one of its arabesquey windows—that effect is real. You feel it in your gut and your legs. It makes you feel happy and heroic and a little breathless, in love anew with the world and its possibilities. You have somehow entered the landscape of a dream, the Platonic realization of the idea of Ancient Village—but there are real smells here, and when, a little dazzled, you mutter to yourself (“This is like a freaking dream, I love it, I, wow…”), you don’t wake up, but instead a smiling Filipino kid comes up and asks if you’d like a drink.

On the flight over, I watched an interview with an employee of Jumeirah International, the company that manages the Madinat. Even though he saw it going up himself, he said, he feels it is an ancient place every time he enters and finds it hard to believe that, three years ago, it was all just sand.•

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William F. Buckley and B.F. Skinner, in Illinois in 1971, discussing behaviorism and freedom.

See also:

Buckley and Skinner discuss moral devlopment. (1973)

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