From Oliver Burkeman’s Guardian column about the Helsinki Bus Station Theory, which stresses the importance of persistence, rather than originality, in creativity:

“There are two reasons this metaphor is so compelling – apart from the sheer fact that it’s Finland-related, I mean. One is how vividly it illustrates a critical insight about persistence: that in the first weeks or years of any worthwhile project, feedback – whether from your own emotions, or from other people – isn’t a reliable indication of how you’re doing. (This shouldn’t be confused with the dodgy dictum that triggering hostile reactions means you must be doing the right thing; it just doesn’t prove you’re doing the wrong one.) The second point concerns the perils of a world that fetishises originality. A hundred self-help books urge you to have the guts to be ‘different’: the kid who drops out of university to launch a crazy-sounding startup becomes a cultural hero… yet the Helsinki theory suggests that if you pursue originality too vigorously, you’ll never reach it. Sometimes it takes more guts to keep trudging down a pre-trodden path, to the originality beyond.”