“The Digital Apocalypse Never Arrived”

I admire the London Review of Books, but I was a little surprised when its longtime editor Mary-Kay Wilmers recently told the Financial Times that the periodical has had to lean more heavily on political content because they’re aren’t enough worthy books to fill its pages with critiques.

That isn’t true, I don’t think, even if it’s a frequent refrain: Our digital culture has developed in such a way as to diminish literature, people now won’t read more than 140 characters, the quality of the written word is in steep decline.

Except I truly believe we’re living in a golden age for books, with so many great titles that it’s impossible to keep up with them. Certain corners of the publishing world have been destabilized, particularly by Amazon’s business practices, but in the big picture it seems we have rich and varied contributions from a much wider array of writers. 

Maybe future generations raised on smartphones won’t be as accepting of literature (though I don’t think so), and perhaps books will become so cheap that writing won’t attract great talent (not likely), but for now at least, it’s a wonderful time to be a reader.

Another thing that’s often said is that in the near future, all books will be read on screens and not at all on dead trees. This transition wouldn’t mean the death of books, of course, as just the medium would change, and whatever influence this new instrument has on books in the long run, it would be far from lethal and perhaps even more likely prove beneficial. The changeover certainly would, however, sink bookstores. This passage may still materialize, but for now, the tide has receded.

From Alexandra Alter of the New York Times:

“E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.•

 

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