A deluge of data that assaults the senses doesn’t worry me so much. What’s more concerning is when those tubes carrying information to and from us are so quiet that you can barely hear a hum, when there are no tubes, when the system becomes seamless. It will happen, and it will seem normal.

From “We Are Data: The Future of Machine Intelligence,” Douglas Coupland’s latest Financial Times column (and one of his best):

What we’re discussing here is the creation of data pools that, until recently, have been extraordinarily difficult and expensive to gather. However, sooner rather than later, we’ll all be drowning in this sort of data. It will be collected voluntarily in large doses (using the Wonkr, Tinder or Grindr model) — or involuntarily or in passing through other kinds of data: your visit to a Seattle pot store; your donation to the SPCA; the turnstile you went through at a football match. Almost anything can be converted into data — or metadata — which can then be processed by machine intelligence. Quite accurately, you could say, data + machine intelligence = Artificial Intuition.

Artificial Intuition happens when a computer and its software look at data and analyse it using computation that mimics human intuition at the deepest levels: language, hierarchical thinking — even spiritual and religious thinking. The machines doing the thinking are deliberately designed to replicate human neural networks, and connected together form even larger artificial neural networks. It sounds scary . . . and maybe it is (or maybe it isn’t). But it’s happening now. In fact, it is accelerating at an astonishing clip, and it’s the true and definite and undeniable human future.•