In “The Machines Are Coming,” Zeynep Tufekci’s NYT op-ed piece, the writer doesn’t tell us anything we don’t already know about the general specter of technological unemployment, but she does provide some excellent concrete examples that go far beyond the warehouse floor. Developments in voice and facial recognition have allowed robots to cause distress for collars white as well as blue. Outsourcing now means not sending jobs beyond borders but beyond species. The opening:
CHAPEL HILL, N.C. — THE machine hums along, quietly scanning the slides, generating Pap smear diagnostics, just the way a college-educated, well-compensated lab technician might.
A robot with emotion-detection software interviews visitors to the United States at the border. In field tests, this eerily named “embodied avatar kiosk” does much better than humans in catching those with invalid documentation. Emotional-processing software has gotten so good that ad companies are looking into “mood-targeted” advertising, and the government of Dubai wants to use it to scan all its closed-circuit TV feeds.
Yes, the machines are getting smarter, and they’re coming for more and more jobs.
Not just low-wage jobs, either.
Today, machines can process regular spoken language and not only recognize human faces, but also read their expressions. They can classify personality types, and have started being able to carry out conversations with appropriate emotional tenor.
Machines are getting better than humans at figuring out who to hire, who’s in a mood to pay a little more for that sweater, and who needs a coupon to nudge them toward a sale.
To crack these cognitive and emotional puzzles, computers needed not only sophisticated, efficient algorithms, but also vast amounts of human-generated data, which can now be easily harvested from our digitized world. The results are dazzling.•
Tags: Zeynep Tufekci