Uber could use all the good publicity it can get right now, its business plan a threat to licensed drivers, its surge pricing unpopular and its own operators prone to screaming headlines for any misdeeds. Even Libertarian Peter Thiel thinks the company may be flouting regulations too much, careering onto a self-destructive Napster path. Perhaps on-demand flu shots, which Uber tried for a day in several U.S. cities, can help. From Dan Diamond at Forbes:

“Uber’s latest one-day promotion kicked off on Thursday: UberHEALTH, the company’s first concerted effort to move into health care delivery.

The company announced that Uber users in Boston, New York City, or Washington, D.C., could order a free flu shot between the hours of 10 a.m. and 3 p.m.

And Flüber’s terms sounded appealing.

‘We’re leveraging the reliability and efficiency of the Uber platform and launching a one-day pilot program — UberHEALTH — in select cities today,’ an Uber blog post reads. ‘Together with our partner Vaccine Finder we will bring flu prevention packs and shots directly to you – at the single touch of a button.’

To be clear, Uber drivers weren’t administering the shots; they’d transport registered nurses to a user’s location, and the nurses could give up to 10 flu shots.”