“Could This Truly Be The Beginning Of The Much-Foretold End Of The Moviegoing Experience?”

I just want an apology from the geniuses who mocked me for predicting at the start of the aughts (in a published article that’s no longer online) that films would eventually be released on all screens simultaneously, large theater ones as well as on TVs and computers. It hasn’t happened yet, but it may. Actually, it will, almost definitely. The opening of “Is Netflix Trying to Kill the Theater For Once and All?” by Grantland’s John Lopez:

“Next time you’re in Los Angeles, check out the historicBroadway theater district downtown: At the turn of the century, before the studios and theater chains were split apart, the stretch of Broadway between Third and Olympic boasted the highest concentration of cinemas in the word, the jeweled crown of L.A.’s burgeoning film industry. On any given night, studios premiered their latest films at sumptuous movie palaces like the Orpheum and the Million Dollar Theater. More recently, these temples of cinema, which wouldn’t look out of place at Versailles, have hosted Sunday revival churches and Spanish-language swap meets. Now they’re mostly ghosts of a bygone era when the theatrical experience was the undisputed king of American mass culture. It’s that ghost that streaked through modern-day multiplex owners’ nightmares Monday when Netflix (aided by the prince of darkness himself, Harvey Weinstein) announced that for the first time it would stream a major feature film,Crouching Tiger, Hidden Dragon: The Green Legend, simultaneous to its IMAX theater release next summer.

Predictably, by Tuesday morning a film business already battered by the worst box office summer since 1997 went apeshit. In fact, that nightmare freaked out theater owners so bad that Regal, Cinemark, and AMC — the nation’s three biggest theater chains — dropped the popcorn gauntlet Tuesday and announced they would refuse to carry the Crouching Tiger sequel at their theaters.1 In other words, as Netflix was announcing a historic new era when on-demand truly means on-demand, the nation’s theaters collectively said, “Over our swap-meet-hosting dead bodies.” Obviously, your local cineplex isn’t going to shut down after next summer, but let’s answer some questions about what’s going on here before the revolution arrives.

Could this truly be the beginning of the much-foretold end of the moviegoing experience? And should you even care?

Yes. And yes.”

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