Facebook didn’t think it was wrong to use its customers as unwitting subjects in a 2012 psychological test. The company still doesn’t appear to get what all the fuss is about. COO Sheryl Sandberg, leaned in and lied about the cause of the uproar, while in India. Although is it a lie if you really believe it? From R. Jai Krishna at the WSJ:

“Facebook’s psychological experiment on nearly 700,000 unwitting users was communicated ‘poorly,’ Sheryl Sandberg, the company’s No. 2 executive, said Wednesday.

It was the first public comment on the study by a Facebook executive since the furor erupted in social-media circles over the weekend.

‘This was part of ongoing research companies do to test different products, and that was what it was; it was poorly communicated,’ Sandberg, Facebook’s chief operating officer, said while in New Delhi.  ‘And for that communication we apologize. We never meant to upset you.'”