Three quick exchanges from Erik Lundegaard’s 1996 interview with then-fledgling Internet entrepreneur Jeff Bezos, when Amazon was merely books, and delivery drones and Washington Post ownership were most certainly not in the offing.

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Question:

So how did you come up with the idea for this company?

Jeff Bezos:

… I looked at several different areas and finally decided that one of the most promising ones is interactive retailing. Then I made a list of 20 products, and force-ranked them, looking for the first-best product to sell on-line.

Original logo for amazon.comIn the top five were things like magazine subscriptions, computer hardware, computer software, and music. The reason books really stood out is because there are so many books. Books are totally unusual in that respect—to have so many items in a particular category. There are one and a half million English-language books, different titles, active and in-print at any given time. There are three million titles active and in-print worldwide in all languages. If you look at the number two category in that respect, it’s music, and there are only about 200 thousand active music CDs. Now when you have a huge number of items that’s where computers start to shine because of their sorting and searching and organizing capabilities. Also, it’s back to this idea that you have to have an incredibly strong value proposition. With that many items, you can build a store on-line that literally could not exist in any other way. It would be impossible to have a physical bookstore with 1.5 million titles. The largest physical bookstores in the world only have about 175,000 titles. It would also be impossible to print the amazon.com catalogue and make it into a paper catalogue. If you were to print the amazon.com catalogue it would be the size of seven New York City phone books.

So here we’re offering a service that literally can’t be done in any other way, and, because of that, people are willing to put up with this infant technology.

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Question:

 Do you have a favorite book?

Jeff Bezos:

It used to be Dune. I’m sort of a techno-geek, propeller-head, science-fiction type, but my wife got me to read Remains of the Day and I liked that a lot. I also like the Penguin edition of Sir Richard Francis Burton’s biography

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Question:

How will all of this affect physical bookstores?

Jeff Bezos:

I think you’ll see a continuation of the trend that’s already in place, which is that physical bookstores are going to compete by becoming better places to be. They’ll have better lattes, better sofas, all this stuff. More comfortable environments. I still buy about half of my books from physical bookstores and one of the big reasons is I like being in bookstores. It’s just like TV didn’t put the movies out of business—people still like to go to the movie theater, they like to mingle with their fellow humans—and that’s going to continue to be the case. Good physical bookstores are like the community centers of the late 20th century. Good physical bookstores have great authors come in and you can meet them and shake their hands, and that’s a different thing. You can’t duplicate that on-line.