“He Is Obsessively Focused On The Reader’s Experience”

It’s always been a difficult balance for newspapers–and never more than it is now–to give readers what they want and what they seemingly need. From Eugene L. Meyer’s Bethesda Magazine interview with Katherine Weymouth, the Graham family member who has stayed aboard the Washington Post as publisher at the behest of new owner, Jeff Bezos:

Question:

What can Jeff Bezos do that the Grahams couldn’t?

Katherine Weymouth:

I personally believe there’s no magic bullet. If there were, someone would’ve found it, how to transform for the digital era. But we are in a great position. We have a credible brand, deeply engaged readers, [and we] cover Washington. And now we are owned by someone with deep pockets who cares what we do and is willing to invest for the long term.

Question:

What has changed now that the Post newspaper is owned by Jeff Bezos?

Katherine Weymouth:

People have stopped wearing ties, that’s the biggest change around here. …He hasn’t yet told us what to do, not that he would. He’s buying it for all the right reasons: It’s an important institution. He said, ‘I’m an optimist by nature and, yes, I’m optimistic about the future of the Post. If not, I wouldn’t join you.’ Can he bring something to the table? He clearly does have deep pockets. By itself, that’s not enough. He is obsessively focused on the reader’s experience.

 Question:

Have you and he discussed changes you might make under his ownership that you were unable to or didn’t make before?

Katherine Weymouth:

I do not anticipate any dramatic changes. He has made it clear that he wants to build on what we do best, with a deep focus on serving our readers…[while] experimenting with new ways of presenting our journalism digitally that will create even more compelling experiences for our readers and users.”

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