“Conventional Wisdom Is That The Marketplace Could Never Support More Than One Female-Driven Film”

Strong female leads have long been limited in Hollywood because the unwritten rule said that too many movies featuring them wouldn’t sell. But hearts and minds can change generationally, and it looks like the film business is catching up to that shift. From Mike Fleming Jr. at Deadline Hollywood:

“The performance of Catching Fire and Frozen are all the more remarkable if you consider that both of these films are squarely driven by female heroines. Conventional wisdom is that the marketplace could never support more than one female-driven film, because while gals will see guy movies, it doesn’t work the other way. Well, it worked big time — both films crushed the 5-day Thanksgiving domestic gross record – and it happened shortly after another female driven film, Gravity, crossed the $500 million mark in global gross.”

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