From Farhood Manjoo’s new Slate piece about Elon Musk’s underlying strategy in developing electric-car infrastructure in America:
“Tesla wants to be just like Apple. That’s not a bad goal—Apple has done quite well for itself. But what few in the tech press have noticed is that Musk seems to have another tech titan in mind: Google. Musk knows that there’s a single, towering problem in the electric car business: a lack of infrastructure. Batteries aren’t good enough, charging stations are too far apart, and there aren’t enough mechanics and dealers. Tesla is trying to create this infrastructure by itself, which means everything’s moving more slowly than it could. If the entire car business worked together to improve this stuff, batteries and charging infrastructure would improve at a faster pace.
So how can Tesla persuade General Motors, Ford, Toyota, Mercedes, BMW, and other car giants—not to mention other car startups that are similar in size to Tesla—to all work together to improve the world’s electric vehicle infrastructure? By licensing its tech to its competitors, in the same way that Google gives Android away to every phone-maker in the world.
That’s exactly what Tesla has started doing. “
Tags: Elon Musk, Farhood Manjoo