“The Country’s Biggest Food E-Commerce Site Is Promoting Another Option: Turning Vacant Lots Into Virtual Stores”

No brick, no mortar–just vacant lots in China treated with augmented reality to create virtual superstores for smartphone users. I don’t know why that’s more sensible than just ordering stuff online, but perhaps some aspect of it will be useful in a broad sense. From a Fast Company report:

“Vacant lots are the bane of cities everywhere. Some deal with the issue by letting urban gardeners run wild. Others simply hope for the best. In China, the country’s biggest food e-commerce site is promoting another option: turning vacant lots into virtual stores.

Chinese e-commerce site YiHaoDian is launching 1,000 virtual supermarkets across the country–but don’t expect to find any brick and mortar landmarks. All the stores, launched in late 2012, can only be seen with the YiHaoDian iPhone and Android app. Anyone using the app can see the 1,200 square meter stores on their phones if they’re holding it up in the right location–and purchase up to 1,000 food products that can be delivered in one to two days. All of the shops are located in vacant lots in what the company deems iconic areas of Shanghai, Beijing, Guangzhou and Shenzhen.”