The opening of a 1994 New Scientist interview with well-compensated prognosticator Alvin Toffler, still best known for his incredibly popular 1970 book, Future Shock:

“What led you to write Future Shock? While covering Congress, it occurred to us that big technological and social changes were occurring in the United States, but that the political system seemed totally blind to their existence. Between 1955 and 1960, the birth control pill was introduced, television became universalized [sic], commercial jet travel came into being and a whole raft of other technological events occurred. Having spent several years watching the political process, we came away feeling that 99 per cent of what politicians do is keep systems running that were laid in place by previous generations of politicians.

Our ideas came together in 1965 in an article called ‘The future as a way of life,’ which argued that change was going to accelerate and that the speed of change could induce disorientation in lots of people. We coined the phrase ‘future shock’ as an analogy to the concept of culture shock. With future shock you stay in one place but your own culture changes so rapidly that it has the same disorienting effect as going to another culture.

Were you surprised by the reaction to the book? I think that it touched a nerve. Remember we were coming out of the Sixties, countries were being torn apart, change was almost out of control for a period. It touched a nerve, it gave a language, it introduced a metaphor that people could use to describe their own experience.

Looking back to 1970 when the book came out, how would you have done it differently? The great weakness was the book wasn’t radical enough, although everybody said it was a very radical book. The reason for that is that we introduced the concept of the general crisis of industrialism. Marx had talked about the general crisis of capitalism and the argument of the left was always that capitalism would collapse upon itself and socialism would triumph. We argued that both capitalism and socialism would collapse eventually because both were the offspring of industrial civilization, and that we were on the edge of a new way of life, a new civilization. Had we understood more deeply the consequences of that idea we would not have accepted as naively as we did the forecasts of the economists. If you think that economists are arrogant now, in the Sixties they were really riding high. They claimed we would never have another recession, and the reason was that we understand how the economy works, and ‘all we have to do is fine-tune it” as one economist told us. We were young and naive and we bought that notion. We should have anticipated that the revolution we were talking about would have hit the economy in a much deeper way.”

See also:

• The film version of Future Shock, narrated by Orson Welles.