President Obama has been criticized for not communicating his message well enough to the American people during his first term, but perhaps that effort would have been time wasted. There are probably moments when an American President can define the narrative, but usually they’re just being led by it, at best framing it. You’ve probably already read “The Unpersuaded,” Ezra Klein’s smart New Yorker piece on the topic, but here’s an excerpt: 

“No President worked harder to persuade the public, Edwards says, than Bill Clinton. Between his first inauguration, in January, 1993, and his first midterm election, in November, 1994, he travelled to nearly two hundred cities and towns, and made more than two hundred appearances, to sell his Presidency, his legislative initiatives (notably his health-care bill), and his party. But his poll numbers fell, the health-care bill failed, and, in the next election, the Republicans took control of the House of Representatives for the first time in more than forty years. Yet Clinton never gave up on the idea that all he needed was a few more speeches, or a slightly better message. ‘I’ve got to . . . spend more time communicating with the American people,’ the President said in a 1994 interview. Edwards notes, ‘It seems never to have occurred to him or his staff that his basic strategy may have been inherently flawed.'”