“You Are Not Our Customer. You Are The Product That We Sell.”

Just as the cash register is being placed in our pockets more and more, we are also increasingly products ourselves, handing over what’s in our hearts and minds in exchange for “free” products. From a Daily Beast piece by Dan Lyons, the erstwhile Fake Steve Jobs, about the true cost of doing business today:

“The truth is, we have no interest in protecting your privacy, and if you still believe that we do, then you are stupider than we thought, and believe me, we already thought you were pretty stupid. Think about it. The only way our business works is if we can track what you do and sell that information to advertisers. Did you honestly not realize that?

You are not our customer. You are the product that we sell. For us to say we’re going to protect you is like the poultry industry promising to create more humane living conditions for chickens. Sure, they say that. But you know they don’t mean it.”

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Maggie gets scanned, quantified:

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