Even though the word “meme” seems to have been invented during the Internet Age, Richard Dawkins actually coined the term–a truncated version of the ancient Greek word “mimeme,” which means “something repeated”–back in 1976. An excerpt from a 1995 Wired article by Michael Schrage about Dawkins:

“But even without futuristic morphing, Dawkins’s head holds more provocative ideas than most. Two decades ago, Dawkins presented a radical evolutionary perspective in a small book called The Selfish Gene, a disturbingly persuasive essay arguing that living things are little more than corporal vessels impelled to heed the primal dictates of selfish genes hellbent on their own replication and propagation. Much as the English philosopher and novelist Samuel Butler observed a century ago that a chicken is just a way an egg makes another egg, Dawkins proposed that we are nothing but expressions of our selfish genes in the process of making more selfish genes. Taking that idea even further, Dawkins proposed that genes themselves are expressions of particularly elegant code manipulating the world around it to its own reproductive end. He extended these notions into culture and described ideas as competing, self-replicating entities he called memes. Dawkins’s most recent book, River Out of Eden, extends his life’s work into a unified evolutionary theory arguing that all life, at its core, is a process of digital-information transfer.”

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Dawkins in 2000 with semi-convincing male impersonator Rosie Charles: