Sports Phone jingle: "Get all the sports news instantly, dial 9-7-6-1-3-1-3." (Image by Holger.Ellgaard.)

Information is instant now, but for roughly a decade before the advent of cable TV, sports-talk radio and the Internet, New Yorkers routinely called an outfit named Sports Phone and paid a dime to hear updated recorded messages from fast-talking announcers with nicknames like King Wally, who could jam all the latest scores and news into a one-minute call. The company, which received updates from a collection of stringers, was an especially important tool for gamblers. Other cities had similar services.

It wasn’t just sports. Information of different kinds, now disseminated by the Internet, was available via the phone: weather, soap opera updates and pornographic messages. In 1983, Sports Illustrated published a piece about Sports Phone, providing no hint that the whole empire was about to crumble. An excerpt:

“In 57 seconds, Rickey Henderson can circle the bases a couple of times and Howard Cosell can just about get through half a sentence. Fifty-seven seconds is roughly the time unit into which two telephone sports information services sausage the entire major league baseball scoreboard, the results of a couple of tennis matches, the latest on who George Steinbrenner got from whom and occasional micro-mini-interviews. Fifty-seven seconds is what you get when you call from home or put a dime into a pay phone and dial one of three regional Sports Phone franchises. For half a buck you can call Dial-It, the only national service, from anywhere in the country and get a 59-second slice of sports.

Sports Phone and Dial-It have boiled the sports world down into 57 and 59 seconds because the FCC measures message units in 60-second intervals. Both services lop off a few seconds to give the caller time to hang up. And though compressed, the format has been a tremendous success, for both Ma Bell and the two services.New York’s Sports Phone received 40 million calls last year. The Pennsylvania-based Dial-It draws about 350,000 calls a week from across the nation. On one football Sunday last October, Dial-It got about 130,000 calls.”