Business Insider serves up a slide show of colossal blunders in the annals of food marketing: bottled water for pets, green ketchup, and, yes, baby food for adults. An excerpt:

“In 1974, baby-food manufacturer Gerber attempted to make this possible sans the shame (sort of) when it released Gerber Singles, small servings of food sold in little glass jars similar to those used for baby food but marketed toward college students and single adults.

As it turned out, pre-portioned packages of meat mush didn’t exactly scream ‘cool’ to young singles. The epic flop is one of the most frequently referenced brand failures of all time.” (Thanks Newmark.)