Eat me.

“Dang, That Billboard Sure Smells Good!” is the title of an AP article that tells the odd story of a grocery chain that has gone the extra mile to advertise a new line of beef. The company has put up a billboard in Mooresville, North Carolina, that uses fragrance oil and fans to spread the smell of beef to passing cars. Vegans will be pleased. An excerpt:

“It’s not just the picture of beef on a new billboard in North Carolina that tries to catch drivers’ attention, it’s the aroma coming from the sign.

The billboard on N.C. 150 in central North Carolina emits the smell of black pepper and charcoal to promote a new line of beef available at the Bloom grocery chain. Bloom is part of the Salisbury, N.C.-based Food Lion chain.”