It feels just like being at home, apart from the constant vomiting from sea sickness.

I didn’t realize that passengers ships were air-conditioned as early as 1948, but that’s one of the promises in this advertisement for a quartet of passenger ships that traveled from New York to Mediterranean destinations. I would guess it was the beginning of the post-war dividend kicking in as American entered one of its most prosperous eras.

The ships were owned and operated by American Export Lines, which was originally known as Export Steamship Corporation when it began operating in 1919. A line of cargo and passenger ships, American was the category leader during its heyday. It ultimately declared bankruptcy in 1977. An excerpt from the ad copy:

“Designed to provide a new concept of comfort, convenience and pleasure in the spirit of modern American living. Embodying the experience of extensive research and wide experience in Mediterranean travel…possessing an air of charm and quiet good taste in the beautifully decorated, roomy interiors…fully air-conditioned.

All staterooms are outside, each with a private bath. Every cabin resembles a completely appointed living room when arranged for daytime occupancy…equipped with generously oversized downy berths for night-time comfort. Permanent outdoor pools.”

See other Old Print Ads.