Sarah Butler

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It’s pretty clear privacy is all but over, even inside the home. The Internet of Things will likely be the thing pretty soon, and once every last appliance is connected, the quantifying and monitoring will begin in earnest. Many positive advances will be made because of this new counting machine–yes, we will all count!–but the catch, of course, is that there’ll be no way to opt out, no choice. You too will be judged. From Sarah Butler at the Guardian:

“We are coming to the era of the connected customer, the latest in a series of shifts created by technology,” [Dixons Carphone CEO Seb James] told the Retail Week Live conference in London. “This shift is going to bump off as many retailers as the last. It will be a total asteroid strike at the heart of retail.”

The new technology, from health monitoring smartwatches to washing machines that can tell engineers when they need repairing – will mean retailers need to offer services to help consumers with the new products and keep them operating correctly. …

“Your connected home will know when you’re in, what mood you’re in, your temperature preferences and family members. They’ll know the state of health of your dog, how far you jogged this morning and what brand of toothpaste you like and how much you have left.

“It’s a little bit creepy but we’re all going to have to get used to it as information which used to be so hard to get is now going to be so easy to find new skills and tools [to deal with it].”•

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“What will it be like? How will we choose to live?”

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