Ralph Nader

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Great interview by Tyler Cowen at American Interest with Ralph Nader, the consumer watchdog and politician who’s mostly been right and occasionally colossally wrong, tied to the latter’s publication of Unstoppable, a book about finding political common ground in a divisive age. In one exchange, Nader decries the corporatization of sports, which he believes has made us passive spectators. I suppose this might be true of athletics, but I don’t think in a broader sense that the average person has ever participated more in society than right now. Of course, a participatory culture is only as good as its participants. An excerpt:

Tyler Cowen:

Do you think we need a more communitarian culture to push back against the corporate state and its abuses? I’m very struck by something in your book The Seventeen Solutions, for instance, where you talk about how America needs a new tradition of sports. Sports, you say, shouldn’t be something corporate-run that people watch on television, but something they do themselves, something that creates community, something that brings people together. Is that kind of social cohesion a necessary first step?

Ralph Nader:

Yes. We’ve become too much of a spectator culture, spending the better part of each day in front of screens. One of the consequences is that the few more athletic kids play while the rest watch, and the lack of physical activity leads to obesity. It’s not just youngsters; adults conform with the purposes of corporate advertising. The processed food producers and some other corporations, like pharmaceuticals, get rich when Americans get fat.

Corporations are also extremely adept at commercializing childhood and maneuvering around or undermining parental authority. They urge children to nag their parents at a young age to buy junk food, soft drinks, and violent video games. You see fewer kids out in the street now, just playing. These old games we used to play, like hopscotch—kids today wouldn’t even know what you’re talking about. But they do know a lot about video game violence and the heroes and villains involved.

So I think we do need a broad recognition of the need to bring the neighborhoods and communities into more participatory sports. Just a hoop, and throwing the ball into a hoop—anything to connect human to human rather than let kids wallow more and more in virtual reality. The whole electronic world is affecting us in ways we have yet to discover. That amount of time spent day after day in front of these screens can’t not have an effect on the human mind, and probably not a healthy one.”

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This prime 1972 episode of the Mike Douglas Show features John & Yoko as co-hosts. At the 34:20 mark, there’s an appearance by consumer advocate Ralph Nader, who has been right about so many things (airbags, corporate greed, conservation, etc.) and so wrong about one–the 2000 American Presidential election.

There was no difference between the two major-party candidates, Nader said, staying in the race until the end, which turned out to be very bitter for the country. The difference between Dubya and Al Gore was 4,500 U.S. troops dying or not, a 100,000 Iraqis dead or alive, a focus on environmentalism or business as usual as the clock kept running out. For some–perhaps for all–it was the difference between life and death. Adults who can’t see shades of gray always stun me, but it was the same impulses that drove Nader’s righteous career which led him to be the spoiler in 2000.

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Ralph Nader was a bothersome man, and that was useful when Americans began being called “consumers” rather than “citizens.” He did a great deal of good, alerting his neighbors to all manner of corporate abuses, which were planned and executed according to a playbook. Nader pointed out that corporations, which were definitely not people, were hellbent on gypping us and endangering us in the name of profits, and it made him one of the most important Americans of his generation, a town crier for the advertising age.

Some worried that Nader would be corrupted by the power, but that never happened. His fall occurred for a strange yet simple reason: He told himself a lie, and he believed it. Perhaps he’d been working too long with black and white and not enough gray, but during his 2000 Presidential campaign, he began marketing the lie: That the two major American political parties were exactly alike and nothing would be different regardless of who was elected. Some “consumers” bought in. And when you look back on it, you know that Al Gore wouldn’t have been precisely the same President as George W. Bush, that he likely wouldn’t have invaded Iraq, which cost us 5,000 Americans and maybe 100,000 Iraqis. It was Nader who helped remove those people’s safety belts. It’s a shame for them and their families, and for all of us as well, because we really could use a Ralph Nader right about now.

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I’ve made it clear before that I don’t believe children should be admitted to fast-food restaurants any more than they’re allowed to patronize bars or purchase cigarettes. Ronald McDonald and the Wendy’s Girl are really no different than Joe Camel. They’re all there to lure a young demographic to addictive behaviors, disease and death.

From the 1970 David Frost book, The Americans, a passage in which the host and Nader engage in a discussion on children’s food:

David Frost:

One of your main worries at the moment is baby food, isn’t it?

Ralph Nader:

Yes. Here’s an illustration. The leading companies in the industry are putting monosodium glutamate in baby food. That’s to enhance the flavor, so to speak. They’re putting in salt and sugar. But for whose taste? For the benefit of the mother, because the infant does not have taste discrimination. But if the mother likes the taste she will purchase the product and feed it to the infant.

It just so happens that not only do these ingredients cost more, but they have no nutritional value. And they may be potentially harmful, particularly to infants who have hypertension tendencies, as they develop later in life. And they don’t need them at all.

Do you know how easy it would be to have these baby-food manufacturers delete these ingredients from baby food? All it would take would be about three or four thousand letters from mothers around the country saying in no uncertain terms that they do want to purchase baby food on the basis of how nutritious it is for the infant. And it could change.

The consumers have a voice, they really have a part, if they will only speak up. You’ve got to develop a consumer power organized around things like the food industry, automobiles, insurance, telephone services, all these other industries, in order to develop the voice of the consumer.

David Frost:

You’ve said consumer power. As the years have gone by, you’ve been proved right, again and again. But you’ve also got more and more power yourself. Power to influence, at least. Doe sit ever worry you that power will corrupt you in any way?

Ralph Nader:

No. Because it doesn’t amount to a whit. It just amount to talking. You tell people that frankfurters are filled with fat up to thirty-five or forty percent; you tell them that their appliances are wearing out; tell them that their cars are coming out with more average defects–thirty-two per car in tested cars by Consumer Reports last year. You tell them that–

David Frost:

Thirty-two defects per car?

Ralph Nader:

Thirty-two defects per car. You tell them that there are illegal interest charges all over the country, being charged, and they’re concerned. But they don’t do much about it. They’re pretty complacent. They just sit an watch television.” 

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Before he was crushed beneath the wheel of his dreams. John Z. DeLorean had as much ambition as anyone in the history of American commerce. From a 1980 People article by Martha Smilgis about the automaker, when all roads still seemed wide open and endless:

“Six years ago John Z. (for Zachary) DeLorean was earning $650,000 a year as a General Motors vice-president—with a passably clear track to the presidency—when he stunned Detroit by abruptly quitting. Two months ago he rocked Motor City again, this time because of a book that attacks his old company for waste, corruption, neglect of consumers and corporate amorality. Among some cringing auto company men, the book has made him a hero—’He’s the only man who ever fired General Motors,’ as one admirer puts it. Now DeLorean, who will be 55 this week, is about to go that one better. Next fall he will market a new sports car of his own design and production, and he has convinced some GM dealers to distribute it. ‘Don’t people believe you can start a business these days?’ DeLorean asks skeptics. ‘I’d like to show that a bunch of little guys can make it.’

The humility is attractive but a bit disingenuous. DeLorean Motor Company is a $200 million operation backed by a consortium of investors in the U.S. and Europe (Johnny Carson among them). DeLorean himself is hardly the average internal-combustion tinkerer. A twice-divorced bon vivant whose romantic life has been as prodigious as his business career, DeLorean fled Detroit in part, he says, because he was bored with it. 

The disenchantment is plain in his book, On a Clear Day You Can See General Motors. Written by the former Detroit bureau chief of Business Week, J. Patrick Wright, and billed as DeLorean’s ‘own story,’ the book charges GM with official nonchalance toward the Corvair (a car that inspired Ralph Nader’s Unsafe at Any Speed). It ridicules numbing, time-wasting rituals of paper-shuffling in the executive suites and waxes outraged at the perks demanded by top GM brass. (To provide a traveling sales executive with his customary midnight snack, the book charges, GM took out a window in his hotel suite and lowered in a fully stocked refrigerator by crane.) After giving Wright all his ammunition, DeLorean pulled out of their publishing agreement—thereby saving his skin with GM—but Wright published the book anyway. ‘It came out a lot tougher than was my intention,’ DeLorean says. ‘I wanted it to be constructive.’ Then he smiles and adds, ‘GM hasn’t retaliated. In fact they’ve offered me an opportunity to merge with their Iranian subsidiary.’ A Ford factory worker’s son who paid his own way through college and earned master’s degrees in automotive engineering and business at night, DeLorean insists he has goodwill toward his old company: ‘GM was very good to me. I was an unsophisticated transmission engineer who was given many opportunities.’

What GM never appreciated, he says, was his life-style. Six-foot-four with movie star good looks, DeLorean is a physical fitness zealot who works out three times a week and is as proud of his 30-inch waist as of his latest marketing coup. Between his three marriages, he squired the likes of Ursula Andress, Joey Heatherton, Candice Bergen and Nancy Sinatra. Such glamorous escorts, along with his modishly long hair and turtleneck sweaters, scandalized automotive society. In 1973 he married fashion model Cristina Ferrare—she had lived with him for three months before saying, ‘Either we marry or I am leaving.’ The clatter of tongues grew louder. He was 48, she was 23. ‘I consider myself young for my age, so that wasn’t a problem for us,” he says. ‘But Cristina wasn’t accepted into Detroit society, and I didn’t want to subject her to that kind of vindictiveness. When I told her I wanted to leave, she supported me 100 percent.'”

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A year before the People article was published, Gary Numan showed appreciation for automobiles:

More DeLorean posts:

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